Industry News: REBEL KITCHEN UNVEILS NEW COCONUT WATER AT 2016 EXPO EAST
Sustainable Coconut Company Launches 100 Percent Organic Coconut Water in U.S.
NEW YORK, NY (Sept. 20, 2016) – Rebel Kitchen, the UK-based company, will unveil the newest addition to its lineup – 100 percent organic, single sourced coconut water made from young green Philippines coconuts (“Nature’s Best Nuts”) at this year’s Natural Products Expo East. Held from September 22 through September 24 at the Baltimore Convention Center (1 West Pratt St., Baltimore, Maryland 20201), attendees will have the chance to sample the new to market coconut water in addition to the brand’s Mylk line. Rebel Kitchen, known for their simple, yet bold tasting products can be found at Natural Products Expo East booth #130.
True to their motto of “nothing added”, the new coconut water has no refined sugar, additives, or preservatives - just 100 percent young green coconut water, made from Nature’s Best Nuts. Doing things right is at the core of Rebel Kitchen’s ethos and their commitment to sustainable practices is reflected in their supply chain and manufacturing process – the company uses only organic coconuts from small farm holders and their facilities use the whole coconut so absolutely nothing is wasted. Coconut water goes into bottles, coconut meat into their yogurts (recently launched in the UK), and coconut husks fuel power at the plant - sustainability at its best.
“This is hands down the best tasting premium coconut water. It’s crisp, clean, and not too sweet,” said Rebel Kitchen founder and CEO Tamara Arbib. “In a crowded coconut water market it’s a challenge to cut through, but we know we can offer consumers something different from the vast majority of other premium coconut waters. Additionally, unlike other brands, we source our coconuts from the Philippines rather than from Thailand, which creates a unique taste profile.”
After giving attendees a chance to try it at Expo East, Rebel Kitchen plans to debut their coconut water in the New York City market prior to expanding nationwide. The coconut water will be available in 8.4-ounce and 16-ounce bottles and has a suggested retail price of $2.99 and $4.99 respectively. The water is already a hit in the United Kingdom, where Rebel Kitchen is headquartered, and has received numerous accolades such as placing in “Great Taste 2016.”
In addition to debuting their new organic coconut water, Rebel Kitchen will have their full line of Mylks on display and available for sampling at Expo East. Rebel Kitchen Coconut Mylks are available across the U.S. in three flavors (Chai, Coffee and Chocolate), and are crafted with nothing but organic coconut milk, organic date nectar, spring water and / or organic cacao, organic spices and coffee. The 11-ounce units (SRP: $2.99) are USDA Organic Certified and 100 percent compliant with vegan and paleo lifestyles.
About Rebel Kitchen
Founded in the United Kingdom in 2014, Rebel Kitchen makes delicious dairy-free coconut beverages. Always doing things simply and right, they have a deep-rooted commitment to sustainable business practices. The company has committed themselves to helping the 1% foundation and are in the process of certifying as a B Corp. All Rebel Kitchen products cater to every lifestyle, as they are non-GMO Project Verified, dairy-free, refined sugar free, carrageenan free, gluten free, soy free, vegan and use only paleo- approved ingredients. Rebel Kitchen jumped the pond in fall of 2015 and is now expanding rapidly in healthy grocers across the United States. Rebel Kitchen offers a line of 11-ounce Coconut Mylks (SRP: $2.99) along with 8.4 and 16-ounce coconut waters (SRP: $2.99 and $4.99 respectively). Rebel Kitchen can be found on shelves at select Whole Foods Market, Sprouts, Shaw’s and various other retailers across the country. To learn more, please visit www.rebel-kitchenusa.com.