Industry News: Raybern’s Launches New Line Of Flavorful Breakfast Sandwiches
Sandwich Brand Introduces Microwaveable Convenience for The Most Important Meal of the Day
San Ramon, CA (January 8, 2019) – Raybern’s, a brand already known for offering authentic deli-style sandwiches in the freezer aisle, has launched its newest innovation: Hearty Breakfast Sandwiches available at an SRP of $3.49. This new line of sandwiches comes in three delicious classic combinations, including:
- Egg, Bacon and Cheese on a Hoagie Roll
- Ham, Egg and Cheese on a Pretzel Roll
- Sausage, Egg and Cheese on a Hoagie Roll
Today’s on-the-go consumers are increasingly interested in breakfast sandwich options. According to Mintel, 42 percent of consumers surveyed were interested in seeing more breakfast sandwiches offered in restaurants, c-stores and retailers. When searching for protein-packed sandwich options, six in 10 consumers are willing to pay more for premium proteins. By offering breakfast sandwiches in the refrigerated or frozen aisles, Raybern’s makes it easy for consumers to prepare a satiating breakfast packed full of protein, with 17 grams or more per sandwich
“Our breakfast line allows Raybern’s lovers to start the day with the same great taste and quality they know and love,” shares Marissa Gomes, Director of Marketing at Raybern Foods. “With these breakfast flavors, we offer a convenient protein-packed meal for today’s busy lifestyle.”
When it comes to sandwiches, Raybern’s has proven it is a brand that knows how to bring amazing flavor from the freezer to the microwave. Over thirty years ago, founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak and Pastrami recipes. Today, Raybern’s is proud to make millions of sandwiches each year, including the top-selling frozen Philly Cheesesteak in America, according to Nielsen Scan Data. Now, the brand introduces a breakfast innovation that gives sandwich lovers another reason to enjoy Raybern’s.
About Raybern Foods
Raybern’s believes that the New York-style deli sandwich reigns supreme. Since 1978, they have been crafting incredibly delicious sandwiches with bakery-soft bread, slow-roasted meats and chef-created sauces. Their bread is baked fresh daily and they carefully select each and every ingredient to provide a high quality product. With Raybern’s sandwiches, consumers can enjoy authentic deli flavors at home or on-the-go.