Industry News: Rachel’s Improves Greek Style Breakfast Pots To Now Include To Now Include Spoons

February 14, 2017
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Industry News: Rachel’s Improves Greek Style Breakfast Pots To Now Include To Now Include Spoons

 

 
To keep up with consumer demand for healthy, on-the-go breakfast options, the organic dairy brand has made its breakfast offering even more convenient

JANUARY 2017 - Rachel’s, the premium organic dairy brand, who recently expanded its popular Breakfast pot range with the launch of two new Greek style flavours, natural and honey; is now making its breakfast offering even more convenient for busy consumers, thanks to the addition of on-the-go spoons. The thick, creamy Greek style yogurt, topped with crunchy granola, is the perfect boosting breakfast for those on the move and can now be enjoyed whenever and wherever thanks to this latest product update.

The launch of these new and improved SKUs responds to the increasing consumer demand for convenient and healthy breakfast alternatives. With half of shoppers eating breakfast more often than five years ago and as the carried-out sector reports the fastest growth in the category (over 15 per cent increase)[i] the demand for such offerings is rising.

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK[iii].

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

The new products will be available through the food service sector and in selected convenience stores with the inclusion of the new on-the-go spoons from 13th March 2017 (RRP 99p). All Rachel’s products are made simply and with care, using the finest organic ingredients and locally sourced milk for a gorgeously pure taste. Certified Organic by the Soil Association, you can be sure that there are no colourings, no artificial flavourings or preservatives added.
Visit rachelsorganic.co.uk
 

 

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