Industry News: ORGANIC INDUSTRY TRAILBLAZER NATURE’S PATH DEBUTS BRIGHT AND BOLD BRANDING
New Look Reinforces Company’s Commitment to Transforming the World One Cereal Box at a Time
Richmond, BC, Canada (December 19, 2017) –Nature’s Path, North America’s largest independent organic breakfast and snack food brand, is making it easier for consumers to find its great tasting, healthy products with the introduction of a bold and bright new look.
“We want our packaging to stand out and reflect how Nature’s Path is different from your standard, cereal and breakfast company,” says Arjan Stephens, executive vice president at Nature’s Path. “We’re different – we’re independent, family owned and from day one – over 32 years ago – always organic. We want this message to literally jump off the shelves.”
“Our new packaging is exciting, innovative and fun,” adds Stephens. Bold colors and clean designs “pop” on shelves, making it easier for consumers to spot their favorite products. The front-of-pack imagery focuses on the visual aesthetics of the food, and highlights the deliciousness of the product inside the package. The back-of-pack features improved product descriptions, tells the story of the company’s origin, and outlines the benefits of choosing Certified Organic and non-GMO.
For more than 32 years, Nature’s Path has been on a mission to educate, advocate and champion organic foods that are better for people and the planet. Throughout the years, the brand has built trust with consumers by being transparent about sourcing and sustainability. As such, the company is implementing a flow-through approach to rolling out the new packaging. Old packaging is replaced as items are sold and store shelves are restocked, resulting in a zero-write-off brand refresh, since product with old packaging will not go to waste. This is the most sustainable, environmentally friendly option, and supports the company’s mission of always leaving the Earth better than they found it.
As a part of the Nature’s Path brand refresh, the company’s EnviroKidz line is also receiving a redesign. The new EnviroKidz look features brighter, playful packaging and a more integrated logo, which all aligns with the new Nature’s Path packaging. Of course, EnviroKidz preserved the fan-favorite element on the box – the animals.
The kid-friendly and informative packaging highlights information about the animals, and how consumers support the conservation efforts when they choose EnviroKidz, while also providing parents with important nutrition information on an updated front-of-pack and nutrition panel.
New packaging is currently rolling out to store shelves nationwide.
About Nature’s Path
Nature’s Path Organic Foods, is a privately held, family-owned company, producing USDA Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line— socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus®, and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit http://www.naturespath.com or follow on Twitter @NaturesPath.