Industry News: NurturMe Modernizes the Baby Aisle with First-Ever “Tummy Friendly” Meals and Snacks

August 11, 2017
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Industry News: NurturMe Modernizes the Baby Aisle with First-Ever “Tummy Friendly” Meals and Snacks



Innovative "free from" gluten-free lines with probiotics launch in major national retailer this month and land additional capital investment for rapid growth

AUSTIN, Texas, Aug. 9, 2017 /PRNewswire/ -- NurturMe, the Tummy Friendly Brand™ known for its innovative quinoa baby food, is shaking up the baby and toddler category with the first-ever family of organic meals and snacks designed to support overall digestive health in little ones. In addition to debuting its new gluten-free Tummy Friendly baby foods and toddler snacks in select Target stores across the country this month, NurturMe has also secured a follow-on investment from Advantage Capital Agribusiness Partners (ACAP) to expand the successful rollout of its new "free from" organic lines with probiotics.

In July 2016, NurturMe became the first company in the baby category to receive support from ACAP, a food and agriculture industry-focused fund behind other innovative brands including Farmhouse Culture, Hip Chick Farms and Pasta Chips. Since then, NurturMe has established itself as a pioneer in protecting tiny tummies with its gentle, "free from" baby and toddler foods and launched 11 new SKUs, including the category's first ancient grain cookies with probiotics for kids. The company also reformulated its existing lines to become "Tummy Friendly" by removing common allergens that can irritate sensitive bellies from its entire product family (so ZERO gluten, soy, dairy and egg) and incorporating a daily dose of non-GMO, vegan probiotics into its ancient grain-based lines.

"Just like with our quinoa baby cereals, which were the very first of their kind, we created an innovative solution to meet our customers' needs," says Caroline Freedman, CEO and co-founder of NurturMe. "After speaking with countless tired and frustrated parents – and as moms ourselves – we recognized a void in the market for gentle, tummy-friendly options that help take the stress and worry out of feeding little ones, whether for special dietary needs or simply to soothe sensitive bellies."

In addition to reaching 127 percent year-over-year growth by Q2, NurturMe is expected to more than double its top-line sales by the end of 2017 with club store showcases at Costco and national rollouts across major retailers including Target and Kroger. Exactly one year after its original investment, ACAP has also awarded the company a follow on investment of $2 Million to help grow the NurturMe brand and its portfolio of Tummy Friendly products into other family-friendly categories as well.

"We took a risk in creating an entirely new movement within the baby and toddler category, and the response has been overwhelmingly positive," adds Freeman.

Currently available online and in stores nationwide including Babies"R"Us and buybuy BABY, parents can now find NurturMe's new "free from" family of Tummy Friendly baby foods and toddler snacks at select Target stores across the country starting this month and Kroger stores nationwide in the fall. Visit to find a store near you.

About NurturMe
NurturMe is an Austin-based organic baby and toddler food brand, founded by two innovative moms, with a focus on promoting overall digestive health in little ones. NurturMe's Tummy Friendly Organic Quinoa Cereals, Power Blend Purees, Yum-a-Roo's, 100% Quinoa Squares, and Ancient Grain Cookies all help parents feed their children better from first bites to first steps, and everywhere in between – creating healthy eating habits right from the start. A Certified B Corporation, NurturMe organic baby and toddler foods are certified organic and kosher and non-GMO, without any added preservatives or artificial flavoring, and are sold in over 5,000 stores nationwide.


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