Industry News: Muuna® Shows Rapid Growth with Category Disrupting Products and Marketing

April 18, 2017
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Industry News: Muuna® Shows Rapid Growth with Category Disrupting Products and Marketing



Cottage Cheese Innovator Expands to Over 4,000 Retail Locations

NEW YORK, April 18, 2017 /PRNewswire/ -- Muuna®, a fast-growing, innovative food company which has reimagined cottage cheese, today announced expanded distribution of its uniquely creamy, protein-packed, single-serve flavors with delicious pieces of fruit to over 4,000 retail locations.  In just nine months since its initial launch, Muuna has achieved widespread distribution throughout the Northeast and Mid-Atlantic regions.

Muuna cottage cheese invites consumers to say goodbye to boring and hello to the uniquely creamy taste of this high-protein snack. Muuna is available in single-serve cups with delicious pieces of fruit, including Strawberry, Blueberry, Pineapple, Peach and Mango. Each 5.3-ounce cup has 130 calories, 9-11 grams of sugar and 15 grams of protein. In addition, its 5.3-ounce Lowfat Plain contains 120 calories and 19 grams of protein.  The brand also offers a 16-ounce multi-serve size container in both Lowfat Plain and Classic Plain.

The brand is supporting its launch with a marketing campaign that includes TV, digital video, radio, digital audio, outdoor billboards, sampling, social media, and public relations outreach. Additionally, Muuna has implemented an aggressive influencer strategy to align with dieticians and fitness professionals.

"The dairy category is ripe for disruption with a proprietary, totally reimagined cottage cheese that's uniquely melt-in-your-mouth creamy, protein-packed, and available in single-serve cups in a variety of fruit flavors.  We invite consumers to compare Muuna to their favorite cottage cheese or Greek yogurt," said Gerard Meyer, CEO of Muuna. "Instead of just putting our products on the grocery shelf, we are supporting Muuna with a multi-pronged sales and marketing approach to drive awareness and trial. Results have been gratifying as we're seeing consumers embrace Muuna and our retail partners are experiencing category trend improvements within a short period of launching Muuna."

To find Muuna near you, visit and simply enter your zip code.

About Muuna®
Muuna® is on a mission to change the way consumers think about cottage cheese. With its proprietary recipe and unique, perfectly portioned cups, Muuna is reimagining cottage cheese. Delivering a melt-in-your-mouth creamy texture, Muuna is bringing excitement to the cottage cheese category with rich-in-protein, single-serve cups available in creamy Lowfat Plain and with delicious pieces of fruit-on-the-bottom including Strawberry, Blueberry, Pineapple, Peach and Mango. Muuna also offers multi-serve containers of Lowfat Plain and Classic Plain. For more information, visit or join the conversation on Facebook, Twitter and Instagram.





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