Industry News: Michelob ULTRA Urges Fans (and you) to Celebrate the Sport’s Olympics Return

August 9, 2016
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Industry News: Michelob ULTRA Urges Fans (and you) to Celebrate the Sport’s Olympics Return

 

 

With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport - showing their support for Team USA.

 

To do so, Michelob ULTRA today debuted a unique video (HERE) with a comedic tone featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the animated play-by-play.

 

For the spot, Michelob ULTRA enlisted Nilson César, a famous Brazillian soccer announcer to narrate the spot in a way that only he could - conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.

 

This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and Champions Tour, while simultaneously paying homage to the well-known excitement that host country Brazil has for the beautiful game of soccer.

 

To get in on the fun, Michelob ULTRA is inviting fans to share their best golf shot for a chance to receive their own soccer-inspired video as a parody of the ad. Share your best swings at @MichelobULTRA with the hashtag #ULTRAgolf on Facebook, Twitter and Instagram.

 

 

TRANSLATION OF NARRATION:

He shot from far away! It’s a low one. The lawn is wet. Very wet! Root for it. Look at the goal! Root for it, Brazil! Oh boy, oh boy! Look at the goal! Look at the goal, look at the goal! Oh! Blow it in, Brazil! Push it! Blow it! It’s there, it’s there, its there, it’s there, it’s there! Look at the goal! Look at the goal, look at the goal! Look at the goal! Look at the goal, look at the goal! GOAAAAAL!

 

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