Industry News: Michelob ULTRA and the American Hiking Society are teaming up to restore trails this fall

September 7, 2016 No Comments » Add Consumer Insight
Industry News: Michelob ULTRA and the American Hiking Society are teaming up to restore trails this fall

 

 

 

A portion of every Michelob ULTRA purchase will help restore 12 trails throughout the US, and Michelob ULTRA drinkers will help decide where.

 

NEW YORK, Sept. 6, 2016 /PRNewswire/ -- Just in time for Labor Day and the fall foliage, Michelob ULTRA is introducing an initiative to help restore running, cycling, and hiking trails which are essential to Michelob ULTRA drinkers' pursuit of an active life. From Sept. 4 through Nov. 26, Michelob ULTRA will be donating a portion of every purchase up to $200,000 to the restoration of 12 trails across the United States.

Partnering with the American Hiking Society for the second straight year, Michelob ULTRA has expanded the program from two trails in 2015 to a total of 12 trails this year. Each of the 12 participating trails will receive $5,000, with Michelob ULTRA drinkers helping to decide which trails receive the remaining funds by visiting michelobULTRA.com/theextramile and voting for their hometown trail.

"Last year we restored two trails, and the community and consumer response was incredible. So we're excited to expand the program this year, with the help of American Hiking Society, to 12 trails." said Joe Lennon, Michelob ULTRA senior director. "We know our consumer loves getting outdoors as part of their active lifestyle, and Michelob ULTRA is committed to ensuring that they have access to well-maintained trails within their communities."

"Michelob ULTRA is truly going the extra mile in support of trails across America," noted Gregory Miller, President of American Hiking Society. "Everyone needs trails to experience the great outdoors and these funds will significantly improve trail access and enjoyment for outdoor enthusiasts in the 12 metropolitan areas."

The 12 participating trails span from coast to coast:

Chicago, IL: Palos Trails
Columbus, OH: The Buckeye Trail
Denver, CO: Herman Gulch Trail
Houston, TX: Spring Creek Nature Trail
Los Angeles, CA: Backbone Trail
Miami-Ft. Lauderdale, FL: The Florida Trail in Big Cypress National Preserve
New Orleans, LA: Woodlands Trail
New York City, NY: Van Cortlandt Park
Orlando-Daytona Beach, FL: The Florida Trail in Little Big Econ State Forest
San Antonio, TX: Joe Johnson Route
San Diego, CA: San Diego River Trail
St. Louis, MO: Ozark Trail

Michelob ULTRA has celebrated active lifestyles since its launch in 2002, making it one of the fastest growing beer in the industry in 2016. With just 95 calories, 2.6g carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer.

To support the Go The Extra Mile Fund, purchase any package of Michelob ULTRA then vote for your favorite trail, by visiting michelobULTRA.com/theextramile. For information on Michelob ULTRA, visit MichelobULTRA.com or Michelob ULTRA on Facebook, Twitter and Instagram.

Contact:
Emily Martin
emartin@3pmagency.com

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About American Hiking Society
Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America's hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.americanhiking.org or www.facebook.com/AmericanHiking/.

SOURCE Anheuser-Busch