Industry News: merci® Chocolates Encourages Everyday Thankfulness And Gratitude
New National Campaign, "merci Asks" Launches Today
CHICAGO, Nov. 13, 2017 /PRNewswire/ -- merci® Chocolates launched a new national campaign today called "merci Asks" as part of its mission to inspire more genuine, everyday thank yous. Rooted in consumer insights, the man on the street style campaign showcases heartfelt 'thank you' messages to real people who deserve a thoughtful expression of gratitude.
"Who would you like to thank today?" That is the question merci is posing to consumers. The thoughtful collection of fine European chocolates is seeking to make an impact across broadcast, social and digital communications by offering consumers a platform to express their gratitude and inspiring them with ways to show it, as well.
"Now more than ever, the world could use a little more gratitude, and at merci we believe in the power of the simple, everyday thank you," said Kelly Cook, Vice President of Marketing, Storck US. "From friends and parents to coaches and co-workers, the patchwork of people that make an impact on our everyday lives is made up of individuals that each deserve to be celebrated."
Based on consumer insights, the campaign is designed to inspire more people to say thank you more often. A 2016 gratitude survey found that nearly 63% of Americans say they don't show appreciation because they simply forget, or their mind is focused on other things. So, merci is on a mission to remind and inspire Americans to share more heartfelt gratitude each and every day.
Americans nationwide are encouraged to join the conversation on Facebook and Instagram by using the hashtag #merciAsks and sharing who they want to thank today.
Today, people all over the world say "thank you" with merci, the thoughtful collection of European chocolates. Known as Europe's famous gift-giving chocolate, each slim, stylish box contains eight unique individually wrapped flavors and is available in milk chocolate and assorted varieties. With a name that literally means "thank you," merci is founded on the idea that simple expressions of heartfelt gratitude can make a big impact within our daily lives.
The full television commercial can be seen here. For more information, visit our website www.merci.us and follow merci on Facebook at merci US or Instagram at mercichocolates for more gratitude inspiration.
merci Chocolates are available in grocery stores and retailers nationwide.
About merci Chocolates:
merci provides an indulgent treat for chocolate lovers, while the variety of flavors and heartfelt sentiment make merci the perfect gift for expressing gratitude to friends, family and loved ones. With a name that literally means "thank you," merci believes there is no better way of expressing heartfelt gratitude than with a gift that speaks for itself. Through the heart shaped logo, brand name and quality chocolate, merci encourages gratitude every day of the year. Each slim, stylish box contains eight unique, individually-wrapped flavors, including Milk Chocolate, Coffee and Cream, Hazelnut Almond, Hazelnut Crème, Marzipan, Dark Cream, Dark Mousse and Praline Crème. For more information, visit www.merci.us.
About The Survey:
OnePoll is a corporate member of ESOMAR and employs members of the MRS, employing standards that adhere to the MRS code of conduct. OnePoll is an online market research company and corporate member of ESOMAR that adheres to the MRS code of conduct and employs members of the MRS. Established in 2005, OnePoll conducts quantitative and qualitative research providing consumer insights to brands, charities, and organizations daily.