Leading Bone Broth Brand Turns to Influential Media to Bring Joy and Goodwill to America’s Conversations
SAN DIEGO, CA (April 22, 2020) – LonoLife, the leading brand of portable, powdered bone broth and collagen products, has announced a cause campaign it will launch this month in partnership with Blessings in a Backpack. The campaign, titled Goodwill Hunting, invites online influencers an opportunity and an outlet to change the stories that are so pervasive in today’s crisis-rich world - most specifically, with tales of goodwill. Using the brand as a platform to promote the idea of joy over fear, LonoLife will distribute product to influencers nationwide, with the understanding that they help spread this very important message with their own good news. Meanwhile, Blessings in a Backpack will benefit from LonoLife’s ongoing donations, punctuating the campaign with tangible action from the brand itself.
Blessings in a Backpack mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. With a vision to lead the movement to end childhood hunger, the charitable organization works to ensure every school-aged child in America has the nourishment needed to learn and grow. LonoLife’s Goodwill Hunting cause campaign not only benefits this national organization, but also encourages consumers to shift their mindset as the nation rounds the corner of the current health crisis. Additionally, upon checkout on LonoLife’s online store, guests will be invited to make their own donation to the charity, and five percent of website net sales will go back to Blessings in a Backpack, through the month of June.
“We’ve been so grateful to be able to support America with food that’s both nourishing and comforting. For us, there’s no better way to say ‘thank you’ than to share our gratitude with an organization like Blessings in a Backpack,” shares Jill Holland, Marketing Manager at LonoLife. “We’re hoping that we can use our bright outlook on the future to help influence the LonoLife community and beyond. For us, this is more than a campaign. It’s a movement that’s very real and very needed right now.”
“We’re thrilled to be included in this campaign!” shared Nikki Grizzle, Chief Marketing Officer at Blessings in a Backpack. “Having partners like LonoLife allows us to continue feeding hungry children in communities all across the country.”
To experience the “Goodwill Hunting” movement started by LonoLife, consumers and media partners interested in participating can contact Sarah Walters at firstname.lastname@example.org.
LonoLife celebrated bone broth and collagen was created to blend ancient nourishment with modern convenience so consumers can enjoy portable, powdered products any time of the day. LonoLife understands that in order to get the fullest out of life, everyday adventures need to be fueled with nutrition that keeps our bodies going as long as our minds can keep up. It’s grass fed bone broth, flavored and unflavored collagen, and protein coffee that was designed for those who want to get outside, drink their nutrition in easy, single-serve doses, and get back to what they love, refreshed and refueled.
About Blessings in a Backpack
Hunger has both short- and long-term negative effects on children’s health and ability to succeed in school. Blessings in a Backpack mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. Blessings in a Backpack will provide 3 million hunger-free weekends this school year for more than 87,000 kids in 456 states and Washington, D.C. Visit blessingsinabackpack.org to learn how you can end childhood hunger on the weekends in your community.