Industry News: GUILT-FREE INDULGENCE: EMMI LAUNCHES NEW OOOLA SECRETS MOUSSE
Swiss dairy supplier Emmi has announced the launch of Ooola Secrets, a new chocolate mousse dessert and permissible indulgent treat.
Available in two variants, Ooola Secrets contains a hidden delight within the 60g pots – the Chocolate and Raspberry Mousse features chocolate chips, while the Triple Chocolate Mousse has a liquid Caramel core. The little pots of indulgent mousses offer the balance of a low-calorie everyday treat produced with quality ingredients.
Emmi, the largest Swiss milk processor and one of the most innovative premium dairies in Europe, aims to position Ooola Secrets as a permissible everyday sweet treat. Targeting adults aged 25-44 years-old, the premium product is served in packs of three, uniquely produced in innovative and distinctive packaging with windows for consumers to view the product.
Julie Plant, Managing Director at Emmi UK comments: “Our insights show that busy consumers want an ‘everyday’ dessert or treat – not just something that is saved for the weekend or special occasions. Ooola Secrets is designed to hit that sweet spot – perfect portion-controlled indulgence without any compromise.
“We’ve put a lot of thought into the design and packaging to create an incomparable dessert range as an extension to our portfolio of brands.”
The launch will be supported by an integrated marketing plan, including above the line advertising, PR, social media engagement and sampling.
Ooola Secrets will be available from November in Tesco, Costcutter, P&H and Independent stores nationwide, with an RRP of £2.39 for a 3 pack (3x60g).