Industry News: Graeter’s Ice Cream Welcomes The Sweet Days of Summer with the First Bonus Flavor of the Season

May 16, 2019 No Comments » Add Consumer Insight
Industry News: Graeter’s Ice Cream Welcomes The Sweet Days of Summer with the First Bonus Flavor of the Season

 

 

WHO:
Graeter’s Ice Cream

WHAT:
Graeter’s Ice Cream, the ice cream company known for its indulgent, handcrafted flavors, rich chocolate chips and Old World French Pot process, is preparing for its annual Bonus Flavor launch.

In all, five new Bonus Flavors will be released in Graeter’s scoop shops. A secret that remains under lock and key until the day it’s released, guests will be made aware of the new flavors via broadcast media, social media, their local scoop shops and the Graeter’s online store.

Each flavor is considered a Limited Time Only flavor, and once the flavor is gone from scoop shops and online, the flavor is retired for the year. The first of the Bonus Flavors, Malted Pretzel Ball, will be a vanilla malt base, bringing back the nostalgic flavors of sweet vanilla with chocolate covered pretzel balls for a crunch and salty sweet surprise.

WHERE:
Consumers are encouraged to visit a scoop shop near them or Graeter’s online store to try each Bonus Flavor for themselves.

WHEN:
Graeter’s first Bonus Flavor, Malted Pretzel Ball, will be revealed on May 13, 2019. Others will be announced every three weeks, culminating with the last announcement on August 5, 2019.

ADDITIONAL INFORMATION:
To learn more about Graeter’s Ice Cream, or to buy the Bonus Flavors online, visit https://www.graeters.com or visit Graeter’s on social media @Graeters.

MEDIA CONTACT:
Sarah Walters, walters@rmdadvertising.com or 614.794.2008.

 

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