Industry News: Ethnic Cuisine Brand Debuts Products Inspired by Indian Street Food

June 12, 2017 No Comments » Add Consumer Insight
Industry News: Ethnic Cuisine Brand Debuts Products Inspired by Indian Street Food

 

 

Tandoor Chef Introduces Consumers to a New Way to Enjoy Indian Cuisine with Indian Railway Chicken and Chicken Tikka Masala Pocket Sandwiches

UNION, N.J. Tandoor Chef, nationally recognized as a favorite frozen Indian food brand among consumers, has announced the addition of two new products inspired by Indian street food. Joining the brand’s existing line of frozen food, Indian Railway Chicken Pocket Sandwiches and Chicken Tikka Masala Pocket Sandwiches provide shoppers with the bold flavor profiles they appreciate from Tandoor Chef in a convenient, handheld format. Each eight-ounce package contains two pocket sandwiches at an SRP of $3.99 to $4.59. Quality ingredients come together to offer today’s adventurous consumer the opportunity to experience authentic Indian food in a new way via the convenience of Tandoor Chef.

Tandoor Chef’s new Chicken Tikka Masala Pocket Sandwiches feature tender chicken breast in a robust, creamy sauce reminiscent of the brand’s number one-selling Chicken Tikka Masala entrée filled into a crispy pastry pocket. Indian Railway Chicken Pocket Sandwiches introduce consumers to tender chicken breast in a zesty sauce. Striving to offer shoppers a true taste of India with a mainstream flare, Tandoor Chef has expanded its selection of frozen offerings to make Indian cuisine accessible to the American shopper. Microwaveable, both varieties of pocket sandwiches were inspired by the increasing need for convenience and an unwillingness to compromise on quality.

“We’re really excited about the possibilities our new Chicken Tikka Masala Pocket Sandwiches and Indian Railway Chicken Pocket Sandwiches bring to frozen food shoppers,” shares Mike Ryan, V.P. of Marketing for Tandoor Chef. “Consumers can now satisfy their need for on-the-go convenience and desire for a well-rounded, delicious and authentic meal.”

Tandoor Chef’s new pocket sandwiches aim to position the company as a relevant brand in the eyes of today’s worldly, educated, on-the-go shopper. Those familiar with Tandoor Chef’s frozen appetizers and entrées can continue to expect the same quality they love in these two new offerings. Over eighty lines of appetizers and entrées, featuring lower calorie options, all-natural ingredients, vegan and vegetarian certifications and gluten-free claims, will deliver the quality and flavor for which Tandoor Chef is known.

 

About Tandoor Chef
As a leading frozen Indian brand, Tandoor Chef is produced by Deep Foods and is a second-generation family owned and operated manufacturer of Indian cuisine. Tandoor Chef is committed to producing restaurant quality, all natural frozen Indian food. A quality innovation leader, Tandoor Chef provides exotic flavors and meal experiences, rooted in the convenience of the frozen food category. The brand is also certified vegetarian, vegan, and touts many gluten-free products within its robust line of appetizers, entrees and naan breads.

 

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