Industry News: Entenmann’s®Little Bites® to Donate Portion of Sales to Carol M. Baldwin Breast Cancer Research Fund during Breast Cancer Awareness Month
For Every Box of Little Bites Strawberry Yogurt Muffins Sold, Brand to Give 10 Cents to Support Fund's Efforts in Finding a Cure
HORSHAM, Pa., Oct. 2, 2017 /PRNewswire/ -- Entenmann's® Little Bites® announced today that a portion of sales for its 5ct Little Bites Strawberry Yogurt Muffins during the month of October will be donated to the Carol M. Baldwin Breast Cancer Research Fund of CNY, Inc. Timed to Breast Cancer Awareness Month, 10 cents will be given for every box of Little Bites Strawberry Yogurt Muffins sold, up to $50,000, to support the Fund's efforts in finding a cure.
"We are honored to help support the Carol M. Baldwin Breast Cancer Research Fund's tremendous work and dedication to such an important cause," said Maureen Sticco, Entenmann's Director of Marketing. "Almost everyone knows someone who has been impacted by the disease, and our partnership provides consumers with an easy way to contribute to the fight in finding a cure and helping millions of families across the country."
"We are very appreciative of the support from Entenmann's Little Bites as we continue to make great strides in researching the causes, prevention and treatment of breast cancer," said Elizabeth Baldwin, Executive Director of the Carol M. Baldwin Breast Cancer Research Fund. "The work we do would not be possible without the generosity of our partners and sponsors, and we look forward to a very successful month of spreading awareness and hope for the progress yet to come."
Earlier this year, Entenmann's Little Bites announced they were bringing back their top-performing seasonal favorites flavor, Strawberry Yogurt Muffins, and giving fans the opportunity to enjoy them year-round. Little Bites Strawberry Yogurt Muffins are made with real strawberries and come in perfectly portioned pouches ideal for breakfast or snacking on-the-go. The muffins are less than 200 calories per pouch, a good source of calcium and vitamin D, and like all varieties, never contain high fructose corn syrup or trans-fat.
For more information on Entenmann's Little Bites and the brand's support of the Carol M. Baldwin Breast Cancer Research Fund, please visit www.littlebites.com.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation's leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann's®, producer of top quality donuts and cakes since 1898. In 1999, Entenmann's launched world-class
Little Bites® Muffins, baked up soft and moist in pre-packaged, portable pouches, making them perfect to snack on-the-go. Top selling varieties include Chocolate Chip, Blueberry and Brownie, and all are available nationwide in mass and grocery retailers, as well as club stores. For more information, visit www.littlebites.com.
About the Carol M. Baldwin Breast Cancer Research Fund
The Carol M. Baldwin Breast Cancer Research Fund, Inc., supports both new and established researchers investigating the causes, prevention and treatment of breast cancer. This research will include—but not be limited to—studies of the genetic, molecular, cellular and environmental factors involved in the development and progression of breast cancer; application of the knowledge thus gained to educate medical professionals and increase public awareness for the prevention, detection and treatment of breast cancer; and studies of the outcomes of breast cancer detection and treatment on the patient, their families and society. For more information, visit http://findacurecny.org/.