Industry News: Dairy Leader Grupo LALA Launches LALA U.S. Division
DALLAS, Aug. 29, 2016 /PRNewswire/ -- Grupo LALA, a leading dairy company headquartered in Mexico, recently announced a new division named LALA U.S., a value-added dairy company headquartered in Dallas.
LALA U.S. features a portfolio of established brands including LALA yogurt smoothies, Promised Land premium milk and cream products, Borden cultured products, Frusion smoothies, Skim Plus milk, and Nordica cottage cheese.
"Our parent company, Grupo LALA, has a rich history that spans six decades, and LALA U.S. with our growing family of brands continues to add to that story," said Toby Purdy, chief marketing officer of LALA U.S. "We strive to deliver innovative products that exceed consumer expectations from taste to nourishment."
To strengthen ties with existing retailers and consumers as well as introduce newcomers to LALA U.S., the company announced the launch of a new website www.lala-us.com. The website is part of a national company awareness campaign that started in mid-August.
"We look forward to delivering delicious, healthy products that enrich consumers' lives," said Purdy. "We have always believed in providing the best, freshest, highest quality value-added dairy products. Consumers can expect great things from LALA U.S."
About LALA U.S.
LALA U.S. is a value-added dairy company dedicated to delivering leading brands that provide nourishment for life. LALA U.S. creates unique consumer experiences that expand category growth through innovative products, packaging, and promotional strategies shaped by collaborative partnerships. Headquartered in Dallas, Texas, LALA U.S. is owned by Grupo LALA.