Industry News: Corona® Announces 2017 Limited-Edition Boxing Bottles and Legendary “Fight Night” Sweepstakes
America’s #1 imported beer unveils collectible “Legends” bottles and national consumer sweeps
Chicago, August 15, 2017 – Corona Extra® – #1 imported beer in the U.S. – announced today the
launch of their 2017 limited-edition “Legends” bottles. For the fifth consecutive year, Corona will release specially-wrapped collectible 12 oz. bottles featuring six legendary fighters. To further amplify the Legends offering, Corona will also offer 10 consumers the chance to win a trip to Las Vegas where they’ll be treated to a VIP experience with the featured boxers, Corona swag and tickets to Fight Night as part of a national Legends Sweepstakes.
Beginning August 15, Corona Extra’s limited-edition boxing bottles will be available in collectible 18-packs nationwide and feature top legends including Roberto Duran – Manos de Piedra, Thomas Hearns – The Hitman, Wilfredo Gomez – Bazooka, and Juan Manuel Marquez – Dinamita, as well as PBC fighters Deontay Wilder (Heavyweight World Champion) and Errol Spence (Welterweight Champion).
"Corona is proud to continue to support our consumers and their love of boxing for the fifth year in a row with the launch of these collectible bottles,” said John Alvarado, Vice President of Corona Extra. "As the #1 brand associated with boxing, we’re excited to take our Legends program to the next level by offering consumers the chance to take their boxing experience up a notch with the Legends Sweepstakes, and look forward to hosting the winners in Las Vegas for Fight Night later this year.”
Through September 15, consumers can enter the Legends Sweepstakes by simply texting “CORONABOXING” to 24455. 10 grand-prize winners will be chosen for the ultimate VIP fighting experience in Las Vegas. To enter, consumers must be 21+ and a resident of the United States.
"The PBC Series is excited to continue our relationship with Corona Extra for the fifth consecutive year. Featuring these great athletes on collectible bottles will give fans another way to connect to the sport and the fighters they love," said Timothy Smith, Vice President, Haymon Boxing.
Corona Extra’s boxing Legends program and sweepstakes will also be supported via retail-point-of-sale and via the brand’s TV spots, which will air through October. Videos will also be available via Corona’s YouTube Channel.
For more information about Corona Extra’s Legends Program, 2017 limited-edition boxing bottles or
partnership with PBC, please visit www.boxing.coronausa.com, www.premierboxingchampions.com, or visit the Corona on Instagram and Twitter.
About Premier Boxing Champions
"Premier Boxing Champions" is a live boxing series created for TV and cable by Haymon Boxing. The series features the greatest array of international boxing talent in all weight divisions, with fighters representing over 10 countries including the United States and Mexico. From former Olympians to Champions of all nationalities, the series can be seen on over ten networks in the U.S., Canada, Mexico and the U.K., and heard on Sirius/XM satellite radio as well.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The
refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers "Find their Beach" in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500 company, is a leading international
producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, Canada, New
Zealand and Italy. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported
brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The
company's beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world's leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company's premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand
building, our trade partners, the environment, our investors and to consumers around the world who
choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945,
Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 8,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.