Industry News: Budweiser brings back popular limited-edition wooden crates for the holiday season
Make way for Macro-sized holiday cheer.
To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition.
The brand is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.
Budweiser is also celebrating the holidays with a brand new television spot featuring the crates. Filmed at Anheuser-Busch’s St. Louis brewery, the spot will focus on the extra care brewmasters put into brewing Budweiser during the holidays and features the most Macro of all icons: the world-famous Budweiser Clydesdales. Watch for the spot in the coming weeks.
Those who get one of the 60,000 crates are encouraged to share images of their own Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.