Industry News: Braxton Brewing Co. to Re(VIVE) Adult Beverages with Brewery’s First Hard Seltzer
Cincinnati, OH (March 4th, 2019) - Braxton Brewing Co. is thrilled to release VIVE, a new hard seltzer that makes it Ohio and Northern Kentucky’s first brewery to embark on such an endeavor. VIVE brings consumers an adult-friendly beverage with only 100 calories and two grams of carbs in four naturally flavored varieties; Mango, Lime, Dragon fruit and Grapefruit. As a lighter alternative to other alcoholic beverages, VIVE refuses to compromise.
Kroger shoppers throughout Ohio, Kentucky and Tennessee can look for the varieties as a 12-count Variety Pack of 12 oz. slim cans, a six-count Mango Pack of 12 oz. slim cans and a six-count Lime Pack of 12 oz. slim cans beginning March 4. Guests in Braxton’s taproom can experience VIVE beginning March 8.
"To be first to market with a local hard seltzer speaks wonders about our team’s commitment and passion for innovation. I can't wait for our fans to try VIVE,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company.
Consumers can visit Braxton Brewing Co.’s taprooms to try VIVE, as well as find cans in Kroger-area stores throughout Kentucky, Ohio and Tennessee.
The hard seltzer will be available in Braxton taprooms with a launch party on Friday, March 8, preceded by cans becoming available at area Kroger markets in Cincinnati, OH, Columbus, OH, Dayton, OH, Louisville, KY, Lexington, KY, Nashville, TN and Knoxville, TN beginning the week of March 4.