Industry News: Braxton Brewing Co. Takes Adult Beverages to New Heights As Region’s First Brewery to Offer Better-For-You Hard Seltzer
Local Brewing Company Challenges Alcoholic Beverage Category with Surprising New Offering
COVINGTON, KY (December 17, 2018) – Braxton Brewing Co., a Cincinnati-area brewing company, will reshape the hard seltzer scene with a new variety that makes it Ohio and Northern Kentucky’s first brewery to embark on such an endeavor. This Braxton Brewing Co. hard seltzer will bring consumers an adult-friendly beverage, crafted with Pure Kentucky Artisan Water, only 100 calories and two grams of carbs. Vive Hard Seltzer will be available early 2019 in four naturally flavored varieties; Mango, Lime, Dragonfruit and Grapefruit. The spiked sparkling drink tempts beer drinkers with a light delight, which Kroger shoppers can look for as a 12-count Variety Pack of 12 oz. slim cans, a six-count Mango Pack of 12 oz. slim cans and a six-count Lime Pack of 12 oz. slim cans.
Vive Hard Seltzer is not only a first for Braxton Brewing Co., but also puts Braxton on the map as the region’s first brewery to release an adult beverage of this kind. Each slim can boasts 5% ALC/VOL, is gluten free, just 100 calories and two grams of carbs. As a lighter alternative to other alcoholic beverages, Vive refuses to compromise. Every naturally flavored variety is a new way for alcoholic beverages to be enjoyed guilt-free and is made with Pure Kentucky Artisan Water – an ingredient unique to many of Braxton Brewing Co.’s other brews and to Vive Hard Seltzer.
“Working on the Vive Hard Seltzer product has been both challenging and rewarding," said Evan Rouse, Co-Founder and Chief Product Officer of Braxton Brewing Company. "When opening Braxton, I never thought we would be making a move into the FMB bev-alc category, but I am extremely excited we have decided to explore this sector.”
The process of creating a hard seltzer is unlike that of creating a beer, according to Braxton Brewing Co. It is an entirely new process relying on new and unique equipment that allows the brewery to create a clear, neutral, pure base, that when unflavored and uncarbonated, highly resembles water. Over six months of research on the category and even more time on product research and development went into making Vive the innovative।
"There's no doubt that today's customer is changing the way they consume alcoholic beverages. We had a long talk with our team about this move and couldn't be more thrilled to bring to life a brand that celebrates the passion and craft that we bring to our beer every day to Vive - a hard seltzer celebrating Kentucky's amazing water and a better-for-you alcoholic beverage," said Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. "To be first to market with a local hard seltzer speaks wonders about our team’s commitment and passion for innovation. I can't wait for consumers to try Vive in early 2019!"
Vive is one of many prestigious projects Braxton Brewing Co. has undertaken within the past year. Most recently, the brewing company was named a Rising Star, publicly solidifying its dedication to excellence. Braxton Brewing Co. now stands alongside only four other small beer companies recognized for their rise to national notoriety.
About Braxton Brewing Company
Born in a garage, a passion for brewing has become an entrepreneurial obsession. Melding the age-old tradition of brewing beer and innovative new-age technology, dreams are born and fermented at Braxton Brewing Company. It is the hub of our lives and a place where we showcase our passion for brewing beer. It’s here, where our expert team holds every single pint of Braxton beer to the highest standard of excellence. And like the garage of our past, our new home is deeply rooted in the community of Covington, Kentucky. So, welcome to Braxton Brewing Company. You’re witnessing a dream come to life.