Industry News: Bite-Sized Balanced Nutrition Caters to Consumers with Food Allergies

August 12, 2016
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Industry News: Bite-Sized Balanced Nutrition Caters to Consumers with Food Allergies


Wholly Wholesome Presents MetaBall a New Allergy Friendly Brand Providing Nutrition, Taste & Convenience for All

CHESTER, N.J. (July 29, 2016) – Wholly Wholesome, a family-owned brand, passionate about creating all-natural baked goods, is proud to announce the launch of a new product line designed for today’s active consumers seeking balanced nutrition and great taste on-the-go, with a particular focus on serving the needs of Allergy Sufferers. MetaBall’s creator, Dr. Susie Abrahamson, used her background in BioChemistry to develop a satisfying energy bar alternative for her nut allergic son, now a NCAA Division I scholarship quarterback.

MetaBall, which is set to launch in Wegmans stores in the Northeast in September and in natural food stores nationwide later this fall, provides an allergy-friendly twist on the increasingly popular nutrition bars and snacks. Each 1.76oz bag is filled with bite-sized balls, perfect for the active individual who wants to stay fueled and feeling good throughout the day. The re-sealable bag, a unique feature in the nutrition bar category, makes portion control a cinch by providing the convenience to fuel before, during or after workouts, car rides, meetings or anytime.  MetaBall will be available in four flavorful varieties, including Apple Pie, Chocolate Brownie, Mixed Berry and Chocolate Cherry.

Food Allergy Research and Education (FARE), the leading nonprofit organization working on behalf of Americans with food allergies, reports that 15 million people have food allergies in the United States, affecting 1 in every 13 children under the age of 18.  This often underserviced health concern limits those with food restrictions. Offering a solution to the problem, MetaBall is free from the 8 most common allergens including peanuts, tree nuts, wheat, dairy, soy, eggs, fish and shellfish. According to FARE, these 8 foods are responsible for 90 percent of all food allergic reactions here in the United States. MetaBall is not only free of the top 8 allergens, but is also produced in a dedicated facility free from these 8 allergens, in addition top sesame -- giving allergy sufferers and their friends and family peace of mind concerning cross contact.

“We are excited to introduce MetaBall to Wegmans shoppers who are just as passionate as we are about balanced nutrition yet don’t want to sacrifice on taste and texture.” says Doon Wintz, President of Wholly Wholesome. “For consumers seeking plant based balanced nutrition, MetaBall provides on-the-go convenience and great taste for all, plus peace of mind for allergy sufferers”

For MetaBall, quality is a priority. Ten grams of plant based protein per serving provides a full amino acid profile, boasting a complete protein source suitable for vegans. Whole grain oats provide complex carbohydrates supplying a steady stream of energy to the body and the 3:1 carb to protein ratio ideal for muscle development and repair. Sunflower seeds add healthy fat for sustained energy and satiation.  All ingredients are certified Gluten Free, Non-GMO, Vegan and Kosher, truly providing the nutritious snack everyone can enjoy.


About Wholly Wholesome
Wholly Wholesome, the leader in all natural frozen baked goods, produces ready-to-eat and ready-to-bake products, as well as Allergy Friendly/Gluten Free line of products by Wholly Gluten Free and MetaBall—a bite sized, balanced nutrition, allergy friendly nutrition bar alternative. The Chester, New Jersey based company believes everyone deserves indulgence that is free of additives, trans fats and highly processed ingredients. Wholly Wholesome’s recipes combine modern baking techniques with choice ingredients for the superior taste and quality of select, organic home-style baked goods.






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