Hot new health food trend: ch-ch-ch-chia

April 13, 2012 No Comments » Add Consumer Insight
Hot new health food trend: ch-ch-ch-chia

After decades adorning everything from a zoo-worthy collection of clay critters to presidential busts, ch-ch-ch-chia seeds finally are ready to ditch the kitsch.

Because in recent years these tiny black seeds have gone from an as-seen-on-TV punch line to a must-have ingredient in the natural foods world, taking starring roles in smoothies, health drinks, energy bars, crackers, cereal, granola, even pasta.

Full article @ Herald Net