Hair Care Spotlight: New Natural And Vegan Brand, Noughty Haircare

May 13, 2020
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Hair Care Spotlight: New Natural And Vegan Brand, Noughty Haircare


NEW YORK, April 21, 2020 /PRNewswire/ -- Noughty, one of the UK's most loved, multi award-winning natural haircare brands, is now available at CVS. Among the brand's existing 24 SKUs, their best-selling collections - To The Rescue and Wave Hello - will now be available for purchase both online and in select CVS stores throughout the United States.

"We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US." – Rachel Parsonage, Co-Founder – Noughty Haircare.

TO THE RESCUE – Formulated with moisturizing, nutrient-rich ingredients including sweet almond oil, shea butter, and black oat extract. Dry, frizzy, damaged tresses are transformed leaving hair soft, nourished, and luminous:

  • Thirst Aid Conditioning & Detangling Spray
  • To the Rescue Intense Moisture Hair Treatment
  • To the Rescue Moisture Boost Shampoo
  • To the Rescue Moisture Boost Conditioner

WAVE HELLO – Formulated for the needs of curly and wavy hair, Wave Hello recently snagged the Naturally Curly Awards' 'Best of Best' in 2019. Vitamin-rich ingredients such as avocado oil, sea kelp extract, and Irish moss nourish hair while keeping curls defined, silky soft, and sleek:

  • Hello Curls Define & Reshape Curl Primer
  • Wave Hello Curl Taming Cream
  • Wave Hello Curl Defining Shampoo
  • Wave Hello Curl Defining Conditioner

Prices: $9.99 - $12.99

Availability: CVS,

About Noughty Haircare
Noughty is 97% Natural, Vegan and Cruelty-Free, and is free of sulfates, silicones, parabens and petrochemicals. In just three years, Noughty has won over 40 haircare awards for our industry-leading, high-performing, science-based formulations that maintain 4.6 or above user star ratings on every single product. Noughty's complete haircare range is available on

Our mission is to bring fun, integrity and balance to the beauty choices consumers make. Because, hey, we believe you can have your cake and eat it too!








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