Frozen Dessert Spotlight: MARS Wrigley Confectionery Puts Sophisticated Twist on Summer Treat with New DOVE® Gelato Bars
DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars Now Available Nationwide
HACKETTSTOWN, N.J., May 14, 2019 /PRNewswire/ -- With summer just around the corner, Mars Wrigley Confectionery is introducing a new Gelato line that puts a refined twist on the classic DOVE® Ice Cream Bar. The iconic bar will now come in two artisanal, rich gelato varieties, offering the ultimate solution to summertime cravings: DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars.
The DOVE® Gelato Salted Caramel bar variety offers a smooth base of salted caramel gelato with a dark chocolate and decadent butter toffee crisp cloak. The DOVE® Gelato Triple Chocolate bar variety offers triple the chocolaty taste, featuring velvety chocolate gelato coated in silky smooth DOVE® dark chocolate, with rich chocolate cookie bits.
"The new DOVE® Gelato line offers our consumers a new way to indulge this summer," said Marketing Director of Mars Ice Cream, Emily Strobel. "We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich DOVE® Chocolate flavor consumers know and love."
DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate are available nationwide at convenience, drug, mass and grocery stores with a suggested retail price of $4.79 per one 3-pack box.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, and COCOAVIA®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
SOURCE Mars, Incorporated