Frito-Lay’s Cheetos Crunchy arrives in limited-edition glowing packaging in time for Halloween

October 11, 2013 No Comments » Add Consumer Insight
Frito-Lay’s Cheetos Crunchy arrives in limited-edition glowing packaging in time for Halloween

 

Frito-Lay’s Cheetos Crunchy brand has got a spooky, but cute outfit this Halloween. The brand is revealing limited edition, glow-in-the dark snack packs to tap into the holiday’s spirit.

The treat-size packages are available in 30-count multipacks across the USА at $5.00, the suggested retail price of a snack bag. The packaging here works as an additional decoration for the holiday—on eating up the Cheetos snacks, fans can use the glow-in-the-dark individual packaging as an element to their costumes or the interiors, while the larger multipack bag also works as a treat sack.

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