Food Spotlight: Take Your Guac on the Go with Sabra’s New Guacamole Grab N’ Go!

September 18, 2016 No Comments » Add Consumer Insight
Food Spotlight: Take Your Guac on the Go with Sabra’s New Guacamole Grab N’ Go!

 
Launched in time for National Guacamole Day September 16th

WHITE PLAINS, N.Y., Sept. 16, 2016 /PRNewswire/ -- Sabra Dipping Company, makers of America's best selling refrigerated dips and spreads, announced today the launch of Sabra Guacamole Grab N' Go, a new innovation in its popular Guacamole line. The new Grab N' Go conveniently packages Sabra's award winning guacamole with crispy Tostitos® ROLLS!™ for the ultimate on-the-go snacking experience. A complete 220 calorie snack, Guacamole Grab N' Go is ideal for any time, anywhere consumption, making better-for-you snacking fast, tasty and convenient.

"We were inspired by Sabra guacamole lovers to expand our line, giving fans an easy way to enjoy guacamole on the go," said Tracy Luckow, managing director of new business at Sabra. "Guacamole lovers have really embraced Sabra's line of products made with the best ingredients, finding it to be an amazing alternative to homemade guacamole. Growth in the category and consumer interest in on-the-go options has driven this innovation. We are thrilled to share Sabra's latest innovation making it even more convenient for avocado lovers to enjoy a delicious daily dose of guacamole."

On the go snacks have become so popular, that 77% of consumers prefer ready-to-eat snacks such as Guacamole Grab N' Go over those that need to be prepared. Sabra Guacamole Grab N' Go is the ultimate combination, made with ripe, fresh Hass avocados and paired perfectly with crispy and crunchy, Tostitos® ROLLS!™ Tortilla Chips. Sabra Guacamole Grab N' provides a good source of Vitamin C, helping consumers meet their daily requirement. At 2.8oz, Sabra Guacamole Grab N' Go delivers 60% more product with approximately 15% less calories than comparable Jif Dippers and Nutella & Go products.

Sabra Guacamole Grab N' Go launches in September and it will be available in the deli section of grocery stores and supermarkets nationwide. Learn more at www.sabra.com

About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip. Sabra's range of offerings includes items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.

Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
 

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