A Wholesome Snack in Unique Combinations Anchors Mondelēz International's Latest Innovation
EAST HANOVER, N.J., July 24, 2017 /PRNewswire/ -- To eat is to explore, and what better way to start your journey than with the food we eat each day. In a recent survey, 81 percent of 18-34-year-old Millennials surveyed state that they enjoy exploring new cultures through food.i Enter Véa: the all-new snack portfolio from Mondelēz International that delivers real ingredients in unique combinations crafted from globally-inspired recipes.
This is not a typical snack; combining ingredients like sweet potato, butternut squash and quinoa and serving them up in inspired global recipes, Véa provides a wholesome snack for those interested in discovering something new. The entire Véa portfolio contains no artificial colors or flavors, and is always non-GMO Project Verified.
"From product inception to recipe development, each step of the Véa journey has been driven by the needs of 'food explorers,' those seeking new experiences in all aspects of their life, including adventures in food," said Jason Levine, Vice President of Marketing, Mondelēz International. "With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset."
Véa is available in three formats and six different recipes:
- Véa Seed Crackers are delicious for snacking, especially with artisan cheese or preserves. Available in Greek Hummus with Olive Oil flavor with ingredients such as chickpeas and sunflower seeds, and Mexican Garden Herbs variety with ingredients such as sunflower seeds, black beans and herbs.
- Véa World Crisps are crispy, munchable and perfect for sharing. Available in Tuscan Herbs with Roasted Garlic flavor with ingredients such as pearl barley, and Andean Quinoa and Spices variety with ingredients such as quinoa sourced from the Andes and cayenne pepper.
- Véa Mini Crunch Bars offer a unique texture and satisfying crunch. Available in Thai Coconut flavor with ingredients such as coconut and sweet potato, and Peruvian Sweet Potato variety with ingredients such as sweet potatoes sourced from Peru and brown rice.
With a strong focus on authenticity and unique, real ingredients, Véa is fully embracing its roots by working with like-minded partners to create its Find Your Way to Real campaign aimed at reaching the well-being-focused millennial.
From Véa's TV creative that celebrates globally-inspired ingredients, to the targeted media partnerships with key players like Mic and INSIDER, to the like-minded social influencers who will encourage their audiences to find their way to real, the 360 marketing approach is deeply rooted in consumer insights and centered around authenticity.
"The Véa brand team embraced Mondelēz International's fearless marketing mantra to employ unconventional approaches, ask bold questions and come up with innovative solutions," said Levine. "And with exploration and discovery guiding our way, Véa has become just that – a brand committed to the authentic way it was created. You'll see that in every aspect of the Find Your Way to Real marketing campaign."
The Véa portfolio can be found in the cracker aisle at major supermarkets, drug stores and select natural retailers nationwide, as well as online at your favorite retailers. The Véa portfolio is available in a 1.7 oz. bag, a 5 oz. bag, a 20 oz. bag and a 12x1.2 oz. carton.
Find Your Way to Real by following Véa on Facebook, Instagram, Twitter and YouTube @VeaSnacks.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
i Y Pulse, "The Modern Consumer: Understanding Tomorrow's Tastemakers Today, January 2017