Novelty Ice Cream Dessert Revolutionizes Freezer Aisle
BOSTON, MA (February 24, 2016) – Little Something Foods, a creative food company driven to revolutionize the dessert and snack industry, proudly announces the launch of Mad Minis. The ice cream novelty brings health-minded consumers of all ages a fun, responsible way to indulge in a mini ice cream cookie sandwich. Made with real ice cream, no artificial ingredients and only 60 calories, shoppers can now find Mad Minis in the novelty treats freezer door in Whole Foods, Harris Teeter, Hy-Vee and Stewart’s nationwide in 12 oz. packages at an MSRP between $4.79 and $5.29.
Mad Minis feature ice cream sandwiched between two cookies, and at only 60 calories per serving, each ice cream sandwich is an invitation to indulge guilt-free. The novelty ice cream treats boast a clean ingredient panel with sustainably sourced palm oil and fair trade cocoa and no artificial ingredients. This dedication to clean ingredients speaks to the company’s desire to deliver transparency to its health-minded consumers in both its processing as well as in its ingredients.. Each package of the four flavors in the debut line, currently including Vanilla, Chocolate, Blondie and Black Raspberry, includes twelve bite-sized treats.
“Mad Minis are a result of our search for a fun, great tasting dessert that appeals to consumers of all ages, from moms to small children to seniors while being made with responsibly sourced, clean ingredients,” said Mark Robinson and Lee Gavris, Co-Founders of Mad Minis. “Each Mad Mini sandwich is the perfect way to escape for a few indulgent moments while not compromising the values of today’s health-conscious consumers.”
The movement toward smaller, high-quality sweet treats has encouraged consumers to look for alternatives to the traditional dessert. In the freezer case and throughout the grocery store, shoppers today gravitate primarily towards healthier-for-you claims, ease and flavor. Mad Minis, brought to fruition by Little Something Foods, offers just that- a unique eating experience that envelops nostalgia, indulgence and rich flavor within a guiltlessly bite-size ice cream sandwich.
About Little Something Foods
Little Something Foods was launched in 2015 by two friends who wanted a clean way to indulge in the sweets they loved. Today, the company produces all natural, frozen novelty desserts and are on a mission to clean up the frozen desserts section of the grocery store while keeping the company and brand light hearted and fun. As Little Something Foods’ first brand, Mad Minis brings the company’s mission to fruition.