Food Spotlight: LACTALIS NESTLÉ BRINGS INDULGENCE TO THE CHILLED DAIRY AISLE WITH NEW AERO® HEAVENLY MOUSSE

April 20, 2017 No Comments » Add Consumer Insight
Food Spotlight: LACTALIS NESTLÉ BRINGS INDULGENCE TO THE CHILLED DAIRY AISLE WITH NEW AERO® HEAVENLY MOUSSE

 

 

Brand new mousse set to innovate everyday treat category and evening occasion.

Lactalis Nestlé, the UK fresh dairy products venture, today announces the launch of Aero® Heavenly – a delicious new mousse in a large, shareable pot, which bids to innovate and boost the chilled desserts category

Aimed at adults, Aero® Heavenly offers a new and enticing premium mousse experience for consumers looking to indulge. Combining fluffy mousse, swirls of caramel sauce and chopped nuts, the latest offering from Lactalis Nestlé responds to significant growth in consumer interest surrounding treats for after-dinner sharing[3], with NPD which is currently unrivalled and set to truly innovate within the category, bolstered by significant marketing support.

Rolling out across the trade from this month, Aero® Heavenly is available in two flavours – milk chocolate and salted caramel – with each 170g pot offering three servings. The sharing nature of the product capitalises on the ever-popular evening sharing occasion, which is gathering pace within the indulgence category.

Francois Boulard, Senior Brand Manager at Lactalis Nestlé Chilled Dairy, explains: “The evening sharing occasion is becoming hugely popular as more consumers look to treat themselves after dinner. We want to ensure our varied product range responds to this need and brings something truly revolutionary to the chilled desserts aisle. There is a clear gap in the market for a new and exciting treat for the evening occasion - one which we aim to fill with Aero® Heavenly. With its unique combination of ingredients, we hope this new offering will strengthen our current chilled desserts portfolio and add tremendous value to the category as a whole, offering truly indulgent taste satisfaction for shoppers”.

Aero® Heavenly will be available in the chilled dairy aisles of leading supermarkets this spring, starting with Asda from 25th March 2017, with an RRP of £1.79 (170g single pot).

 

About Aero® Heavenly
The latest offering from Lactalis Nestlé, Aero® Heavenly comprises an enticingly indulgent combination of fluffy mousse, swirls of caramel sauce and chopped nuts – perfect for lingering moments of pleasure.

 

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