New easy-to-bake mixes meet growing consumer demand for bolder flavors and gluten-free versions of baking favorites
SEATTLE, Oct. 2, 2018 /PRNewswire/ -- Krusteaz, maker of premium baking, pancake and waffle mixes, today announced the launch of two new products just in time for fall tables – Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix and Fire Roasted Cornbread & Muffin Mix. The new products bring more versatility to the Krusteaz line of delicious baking mixes, appealing to consumers following a variety of diets, as well as those interested in more complex flavor profiles.
With 28% of adults interested in cutting down or avoiding gluten completely1, Krusteaz is thrilled to introduce a gluten-free version of its top selling Cinnamon Swirl Crumb Cake & Muffin Mix. The new gluten-free offering brings together the flavors of a coffee house and a scratch-made recipe, and is now the sixth member of the gluten-free Krusteaz family, which includes Gluten-Free Flour, Blueberry Muffin, Buttermilk Pancake, Double Chocolate Brownie and Honey Cornbread Mixes.
The second new addition to the Krusteaz line of bake products is the Fire Roasted Cornbread & Muffin Mix, which was inspired by the taste of Mexican-style street corn (Elote), a grilled ear of corn topped with cheese, chili, lime, mayonnaise and cilantro. Elote only appears on 1% of US menus, but with 45% of consumers interested in trying it2, Krusteaz saw an opportunity to introduce consumers to Elote via a flavorful side dish. The mix is filled with whole roasted corn kernels, real cheese and a Mexican spice topping, and is certain to bring the flavor of Elote to kitchen tables across the country.
"These two new Krusteaz products give consumers what we know they want – options. Whether it's the option to enjoy a delicious baked good without the gluten, for health or personal dietary reasons, or the option to enjoy a classic side dish with a flavorful twist, Gluten-Free Cinnamon Crumb Cake and Fire Roasted Cornbread are exciting additions to our ever-growing line of easy-to-make mixes. We know people are going to love them," said Andy Heily, President of Continental Mills.
Both new mixes are ready to bake with the addition of just three ingredients, and have a combined prep and cook time of under one hour so consumers can enjoy bold flavors in no time at all.
For more information on the new products, consumers can visit Krusteaz.com. The Krusteaz Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix (SRP $4.49) and the Krusteaz Fire Roasted Cornbread & Muffin Mix (SRP $2.39) can be found in the baking aisle at retailers nationwide.
1. NPD Group CREST, 2014 2. Mintel, Gluten-free foods US, October 2016.
2. SmartBrief Food & Beverage 4/26/2017
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.
About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.