Food Spotlight: Fazoli’s Launches New Retail Product Line
LEXINGTON, KY (October, 2014) –Fazoli’s, the premium Italian quick-service restaurant ranked #2 overall among large national fast-food chains in the prestigious Zagat Survey, is extending its brand to supermarkets with the launch of five new snacks and appetizers.
The growing chain has launched five snacks and appetizers, which are perfect for serving by themselves for a quick bite or as part of a meal. The offerings include Mozzarella Stuffed Mini Breadsticks, Parmesan Boneless Chicken Nuggets, Chicken Alfredo Flatbread, Lasagna Fritta and Six Cheese Toasted Ravioli. Sizes range from 8.5 to 11 ounces.
The products will be available in retail supermarkets starting Sept. 8, 2014, in the frozen-food sections of participating locations. Fazoli’s items will appear in additional supermarkets gradually as the line is rolled out, initially through the Midwest and later to other areas.
“By distributing these unique products at retail we will increase our brand presence among consumers and offer them premium items that are inspired by items we serve in our restaurants,” said Carl Howard, president and CEO of Fazoli’s. “We continually serve our dine-in guests new and inventive meals, and with this product extension we will expand our customer base further.”
Fazoli’s has partnered on this new venture with Intevation Food Group, a manufacturer and processor committed to providing top-quality snacks and appetizers. The company works closely with its partners to match their product specifications and optimize retailing opportunities to enhance their brands.
“Fazoli’s is a dynamic brand that is well-positioned to leverage its reputation in the retail market and generate strong sales with its innovative products,” said Dan Horan of Intevation Food Group. “The care and devotion Fazoli’s gives to the recipes used in restaurant meals are reflected in the snacks and appetizers now available for consumers to enjoy at home.”
An American family favorite for more than 20 years, Fazoli’s features a premium menu of freshly prepared Italian entrees, Submarinos sandwiches and salads, a new service style featuring table service and a contemporary new restaurant design. Already America’s largest Italian quick-service chain with approximately 220 company and franchised restaurants, Fazoli’s is expanding throughout the country. Founded in Lexington, Ky., in 1988, Fazoli’s was acquired by Sun Capital Partners in 2006.
About Intevation Food Group
Committed to manufacturing high quality, frozen, hand held foods, for retail, food service, and contract manufacturing markets. Located in Plover, WI Intevation operates a locally owned, state of the art facility that produces products for some of the industry’s most notable marketers and brands. Visit our web site at www.fazolissnacks.com or www.intevationfoods.com or call us at 715-345-1926 for more information.