Unique innovation and on-trend flavors up the ante on dessert with benefits; Nationwide sampling tour will support new products and summer season
QUINCY, Mass., March 16, 2017 /PRNewswire/ -- Yasso Frozen Greek Yogurt, one of the fastest growing dessert brands in the country, has introduced new innovations for 2017 that will make everyday indulgence undeniable for consumers everywhere. Today, Yasso announces a first of its kind sandwich format in Mint and Vanilla flavors, along with three new flavors joining its stick bar lineup, S'mores, Toffee Caramel Chocolate Chip and Black Raspberry Chocolate Chip.
With incredible entrepreneurial success among deeply entrenched legacy brands, Yasso has revolutionized the dessert category with its fresh take on innovation and consistent use of quality ingredients. Yasso's award winning products have brought consumers back to the dessert category, increasing dessert consumption, and offering a new dessert experience that can be enjoyed throughout the day. The launch of the new sandwich line, and three new exciting flavors to the core stick portfolio, further cements Yasso's positioning as the leader in better-for-you desserts with a perfect blend of decadent taste and superb nutritionals.
"We're having a lot of fun with our innovation and we are truly dedicated to providing consumers with a dessert they can enjoy everyday" said Drew Harrington, Co-Founder of Yasso. "As an entrepreneurial brand, we pride ourselves in our David vs. Goliath story and how we've taken a different, more creative approach to our innovation by listening to our fans and their suggestions over the years. Our national sampling tour will be another exciting opportunity to continue the innovation conversation with our loyal fans and meet new ones too" continued Harrington.
Yasso's 2017 new products are created with a commitment to quality, functional ingredients and great taste, and the new form and flavors are no exception. Products are now available nationwide:
- NEW Frozen Greek Yogurt Sandwiches in Mint & Vanilla: Not just any classic cookie, these two sandwich offerings use a unique, round, dark chocolate wafer to hold a thick layer of creamy Greek yogurt for a portable dessert you can enjoy daily, without the guilt. Truly a game changer and innovative product offering, the new Yasso sandwiches contain only 120 calories and 5 grams of protein per sandwich.
- S'mores: Your favorite summer craving without the campfire. Made with a graham cracker base, mini marshmallows and chocolate inclusions, it's no wonder some flavor forecasters have predicted 2017 as the year of the S'more.
- Toffee Caramel Chocolate Chip: With its rich, decadent taste profile, chunks of toffee and chocolate chips, you won't believe this bar clocks in at just 100 calories and has 5 grams of protein.
- Black Raspberry Chocolate Chip: A truly iconic ice cream flavor gets the Yasso treatment. Packed with dark chocolate and white chocolate chips within creamy raspberry Greek yogurt base, Yasso's Black Raspberry Chocolate Chip will be a fan favorite adults and kids alike.
Yasso will have a fleet of six vehicles touring the country this spring and summer. The Yasso Brand Ambassadors will visit over 30 states and will give away more than 1 million free samples at charitable fundraisers, road races, music festivals, community events, corporate visits and other family-friendly outings.
About Yasso®: Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso currently offers 19 flavors and formats from sticks to candy bars to sandwiches and products can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit www.yasso.com.
SOURCE Yasso Frozen Greek Yogurt