Food News: thinkThin® Announces Return of Seasonal Flavors

October 19, 2016
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Food News: thinkThin® Announces Return of Seasonal Flavors



Company Doubles Amount of Seasonal Products Available and Introduces New Flavor to Satisfy Demand

LOS ANGELES, Oct. 19, 2016 /PRNewswire/ -- To satisfy consumer demand, thinkThin® today announced the return of its Protein and Fiber Bar seasonal flavor offerings, including top seller, Pumpkin Spice. Alongside the fan-favorite flavor, thinkThin® will also introduce new Coconut Pecan Pie for a unique twist on a classic fall flavor, and bring back its Dark Chocolate Peppermint and Holiday Cinnamon flavors as well.

Each of thinkThin's seasonally inspired Protein & Fiber Bars, including Pumpkin Spice, offers 10 grams of protein and 5 grams of fiber in an individually wrapped 150-calorie bar.

"Fall has shown the greatest numbers of launches for limited time menu additions which continue to feature pumpkin spice, peppermint, cinnamon and other comfort food flavors that drive emotional connections and resonate with consumer craveability," said Darren Tristano, president of industry research firm, Technomic. "Technomic expects a continued proliferation of fall flavors as consumer appetite for them shows strong growth."

thinkThin® seasonal Protein & Fiber Bars are available in the following flavors:

  • Pumpkin Spice – The flavors of pumpkin spice and cinnamon wrapped in creamy white chocolate
  • Dark Chocolate Peppermint – Rich dark chocolate meets the delightful taste of peppermint
  • Coconut Pecan Pie – Available exclusively at Target® and online, pecans and coconut flavor combine for a delicious twist on a fall favorite
  • Holiday Cinnamon – Available exclusively at Target® and online beginning November, a delightful blend of creamy white chocolate and sweet cinnamon

"I read our fans' comments, and I can tell you firsthand that we receive countless emails throughout the year asking us to bring back our holiday flavors, most specifically Dark Chocolate Peppermint," said Michele Kessler, President and CEO of thinkThin®. "When our passionate fans talk, we listen, and we're thrilled to not only bring back Dark Chocolate Peppermint, but also increase the amount produced to satisfy those consumer cravings."

thinkThin's Dark Chocolate Peppermint and Pumpkin Spice Protein & Fiber Bars launched in 2014 to tremendous fanfare. Holiday Protein & Fiber bar flavors are currently rolling out at Target® and additional retailers nationwide, and can be purchased on thinkThin's website as well.

About thinkThin® LLC

Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Los Angeles Times and Forbes, as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit






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