COLLINGWOOD, Ontario, Feb. 2, 2017 /PRNewswire/ -- Chickapea Pasta is an organic, high protein, high fiber, gluten-free product taking healthy eating to a new platform. Founder & CEO, Shelby Taylor, formerly a health shop owner, created this pasta after seeing a need in the marketplace for nutritious, convenient and familiar foods, especially for busy parents with young children.
A new mother herself, it was a challenge she could relate to. Chickapea is not just a "better for you" food, it's truly good for you, and has become a lifestyle choice for many, including families, health food professionals, athletes, vegans, seniors, celiacs and health conscious consumers
"Our mission is to bridge the gap between health and convenience - starting with Chickapea," says Taylor.
The rapid growth of the pasta line, launched July 2016, has surpassed 400 stores in Canada and is now available in several regions of the U.S. through KeHE Distributors.
Not surprisingly, given current food trends for plant-based proteins and smart carbohydrates, the brand has quickly created a demand for shelf space in both natural and major grocery markets. The timely creation of Chickapea coincides with recent studies from National Grocer stating, "An increasing number of people are judging the quality of their food by where it comes from, what it is made with and how it is made. This is the new definition of "healthy" that's been driven by the millennials, and is spreading quickly." Chickapea is made in the U.S. with Canadian and U.S.-sourced ingredients.
Certified organic, non-GMO, Kosher, vegan and gluten-free, Chickapea is an obvious choice for many health and socially-conscious consumers. According to a recent Packaged Fact report, "In the U.S., non-GMO food and beverages generated $200 billion in sales last year." Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition.
Recently, Chickapea introduced a vibrant new, informative website, with the introduction of The Pulse, a blog devoted to chef-inspired recipes and health-based articles to promote the benefits of eating and living well to their expanding customer base. "Chickapea was created with a goal of making healthy eating easier and more enjoyable," says Taylor. "The Pulse is full of timely, informative and fun articles, as well as mouth-watering recipes that take the angst out of 'what's for dinner'." Named The Pulse as both ingredients in Chickapea Pasta are classified as pulses, which include chickpeas, lentils, beans and peas. They are very high in protein and fiber while being low in fat. The benefits include: blood sugar balance, cholesterol reduction, energy, mood improvement and digestion support.
Chickapea Pasta is a nutrient-dense, protein-rich alternative to traditional pasta for those looking for a more nutritious alternative to the comfort food they already know and love. With great taste and texture, unlike many alternatives on the market, Chickapea is a favorite for a quick and easy meal with sustenance. It's excellent for many dietary requirements and allergy issues.
Chickapea pasta is showcasing at Expo West March 10 - 12, under Market Connections booth #5578 in Hall E. For more information visit: www.choosechickapea.com.