Edible ‘stop signs’ in food may halt overeating

May 16, 2012 No Comments » Add Consumer Insight
Edible ‘stop signs’ in food may halt overeating

Once you pop the top of a tube of potato chips, it can be hard to stop munching its contents. But Cornell researchers may have found a novel way to help: Add edible serving size markers that act as subconscious stop signs.

As part of an experiment carried out on two groups of college students (98 students total) while they were watching video clips in class, researchers from Cornell's Food and Brand Lab served tubes of Lays Stackables, some of which contained chips dyed red.

In the first study of the research, which is published online this month in , a journal of the , the red chips were interspersed at intervals designating one suggested serving size (seven chips) or two serving sizes (14 chips); in the second study, this was changed to five and 10 chips.

Full article @ Medical Xpress