Pinot Noir and Sauvignon Blanc just around the corner
SEATTLE, Dec. 14, 2017 /PRNewswire/ -- It's time to put the sparkle in your party this holiday season and House Wine is here to help. Now available nationwide, House Wine Rosé Bubbles 375 mL cans are the latest offering in the winery's lineup of quality wine in a fun, portable package. In addition, two other House Wine favorites, Sauvignon Blanc and Pinot Noir, will be available by January of 2018 in the 375 mL can format nationwide.
A true original, House Wine has consistently pushed the boundaries of consumer innovation since Charles Smith launched this iconic wine brand in 2004 offering consumers exceptional quality and value. It pushed the envelope again when it launched three-liter boxes in 2013 and now, with spectacular consumer response, is introducing even more offerings in the 375 mL can format.
Selling more than 2.4 million cans from its debut in May 2017 to Labor Day, House Wine 375 mL cans have been met with resounding consumer support. In fact, House Wine cans rank No. 4 nationally and are outpacing established can brands, according to Nielsen data1.
"The instant success of House Wine cans continues to blow our minds," Alex Evans, Chief Sales and Marketing Officer for Precept Wine, said. "House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers. They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"
Can wine reigns as the fastest-growing packaging format in the wine category, with sales experiencing triple digit growth year after year. House Wine has surged with that trend in the 375-mL format and has also continued to experience growth in 750 mL bottles and 3-liter boxes. For the third year in a row, House Wine 3-liter boxes achieved the Impact "Hot Prospect Brands" status (based on 2016 depletion volume).
All of House Wine's versatile package offerings are available nationwide and line priced for convenience; $5.99 for 375 mL cans, $11.99 for 750-mL bottles and $19.99 for 3L-boxes.
How does it taste?
- House Wine Rosé Bubbles – Crisp and elegant aromas of fresh berries lead to lively citrus flavors on the palate. Bright, fruity and flavorful. (American).
- House Wine Sauvignon Blanc – Crisp and refreshing grapefruit, melon and floral aromas give way to flavors of white peach on the palate. (American).
- House Wine Pinot Noir – Aromas of black cherry, cocoa and clove, lead to silky tannins and smooth, polished finish (American).
How much are they?
- SRP: $5.99 per individual can
Join the revolution
About House Wine:
House Wine is approachable and unpretentious. It's a wine you can enjoy for any and all occasions. Created in 2004 by acclaimed winemaker Charles Smith – who partnered with and later sold House Wine to Precept Wine in 2009 – House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style. Visit http://originalhousewine.com/.
Seattle-based Precept Wine – Is the largest, privately-held wine producer in the Pacific Northwest and Top 14 American wine producer. With deep roots representing close to 40 years of Northwest investments in the wine industry, it owns and maintains more than 5,000 acres of vineyards across Washington, Idaho, New Mexico and Oregon and owns leading wineries and brands such as House Wine, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, Waterbrook, Primarius, Ste. Chapelle and Pendulum and represents Shingleback and Red Knot of Australia. It also operates tasting rooms and hospitality venues throughout the Northwest. Co-Founded in 2003 by CEO Andrew Browne, the company's wineries have garnered more than 600 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.
Nielsen 4 Week ending 11/4/17. Market: Total US xAOC + Liq Plus | Container: CAN