Drink Spotlight: Paper Boat Jamun Kala Khatta Juice

December 23, 2013 No Comments » Add Consumer Insight
Drink Spotlight: Paper Boat Jamun Kala Khatta Juice

 

Jamun Kala Khatta is not quite the Kala Khatta (of chemical Gola stain fame) you grew up with... A paradox of sorts, this Kala Khatta, dark purple and not black, dates all the way back to the year 100 AD. Made at the peak of civilization, this drink was called Raga. And those who had it, described it as music for the taste buds. (They also described actual music as fragrance for the ear.)

Therapeutic as it is tasty, they say Kala Khatta can be used to cure a host of ailments. (Hangovers? Certainly!) But don't take our word for it. Try it out. Take a little swig. Fancy a gulp. Infer a chug. Who knows? You might even describe it as a great novel for the nostrils.

 

Functional benefits
Jamun Kala Khatta weaves in several nutritional quadrants quite seamlessly. A great source of essential minerals like calcium, potassium, magnesium, phosphorus and sodium, Jamun is the heavy hitter here with anti-diabetic, pro-digestive and skin-clearing properties. A source of iron and Vitamin C, Jamun helps cure anaemia and kill fatigue. Also, Jamun juice is said to improve eyesight and remove hoarseness of voice. If, by an off chance, you enjoy seeing and talking, then Jamun Kala Khatta is THE drink for you. Oh and Jamun is also rich in naturally occurring folic acids which are key components of DNA. You know, the building blocks of life. No big deal. Nope. Not at all. This is just like any another drink.

 

What is inside this juice
Jamun - other than being the ‘Jamun’ part of ‘Jamun Kala Khatta’, is also the ‘Kala’ and ‘Khatta’ part of ‘Jamun Kala Khatta’. Jamun Kala Khatta contains 10% Jamun Juice. But don’t let its good looks fool you, it is integral to Ayurvedic medicine and you’ll see why. Learn more here

Spices & Condiments - Cumin powder, Black pepper powder, Black Salt, Common iodized salt
Sugar
Water

and all this stuff: Lemon, citric Acid, ascorbic acid, pectin, de-ionized apple juice concentrate, natural and nature-identical flavoring substancess

 

 

About the Company
History is basically a collective memory of a people. And we realize that history is a sum of parts.
And some of those parts, are delicious. It all began when fours guys who are history buffs (and
beverage buffs!) sat down to have lunch on a hot Indian summer. They would always share their
lunch and one of them would always bring a flask of delicious homemade aampanna with him.
Among the four of these history (and beverage!) enthusiasts, one comes from a far away land -
A land of bald eagles, of bowls that are super and of cars that are Nas. He is quickly taken to the
idea of commercializing this raw mango ale.

"I want to commercialize this raw mango ale", says the man from the far away, hitherto
unknown land. "Aye!" the remaining trio heartily agree. "Woof!" goes the company dog who
the narrator of this tale forgot to mention until now.
And thus began the journey of Paper Boat. A journey of going back in time and bringing to fore,
liquid traditions. Drinks, that the many civilizations of this subcontinent inspired. Drinks, that are
practical and delicious. Drinks, that are a product of generations of trial and error. Drinks, that
are sadly being lost to the excesses of urban life. Read More

 
Company: Hector Beverages
Brand: Paper Boat
Slogan: Drinks and Memories
Origin: India
Category: Juice
Varieties: Cumin, Mango
Packaging: 250ml Pouch with a cap
Claims: No additives, preservatives, colors
Variants: Jamun Kala Khatta, Aamras, Kokum, Jaljeera
Price: $.55 USD
Where to Buy: India
Website: paperboatdrinks.com

 

 

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