Drink Spotlight: Pacifico launches first-ever 12 oz. can!

February 1, 2017
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Drink Spotlight: Pacifico launches first-ever 12 oz. can!



Pacifico 12oz. cans for the first time ever in the U.S.


First-ever Pacifico 12 oz./12pk

  • Launch date: Jan. 30, 2017
  • Markets: CA, NV, OR, WA, ID, MT, HI, TX, AZ, CO
  • Price: Line Priced with Pacifico 12oz./12pk bottles


Why Cans? Why Pacifico?

  • Imports are the #1 driver of 12 oz./12pk growth; Mexican Imports make up 98% of that growth
  • Format aligns with the Pacifico drinker’s active, adventurous lifestyle
  • Opens up new drinking occasions
  • Highly incremental volume opportunity
  • Allows for larger displays and brand blocking at retail


Building on 24 oz. Can Success

In February of 2016, we launched a single-serve 24 oz. can for Pacifico that quickly became the #1 new SKU in C-Stores nationwide, the #1 new Import and the #1 single-serve launched last year.


Pacifico’s Standout Growth and 2017 Plans

  • It was another stellar year for the brand with more than 17% growth in depletions in 2016; that’s on top of accelerated growth over the past five years
  • In 2017, Pacifico will support the brand and 12 oz. can package with 40 weeks of new TV advertising in the Western U.S., Texas and Colorado
  • Additional marketing support will include new can POS, featured OOH, Summer retail/social promotion
  • Would you be interested in letting your readers now about this launch? If so, please reach out with any questions or let me know what I can do to help.



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