Drink Spotlight: Oatly Chai Oat Drink

July 9, 2014 No Comments » Add Consumer Insight
Drink Spotlight: Oatly Chai Oat Drink

 

 

We know what you are thinking. If you drink Chai, you have to curl up on the sofa with your best friend forever and tell secrets. Not really. Sure, it’s good for that but stereotypical settings are so limiting. The cool thing about this product is that there are two cool things. Number one: you can heat it or you can drink it cold. If you heat it, all that cinnamon and cardamom and cloves and ginger will fill your room and make things cozy, which is perfect for some alone time with your BFF. Secondly, this product not only has all the power of oats but also is enriched with vitamins and minerals, specifically iron and folic acid, which are important for women and of course all of those very, very modern men out there.

 
What’s amazing
Girls, this one’s for you. Exotic with all the natural spices but also straight talking with fiber, not too much protein, good carbs and healthy fat. Oh dear, did we use the F word. Fat as in 0.5% fat. And 0.5% added raw sugar. But then there is so much added goodness you can start to feel healthy just looking at the package: Folic acid, D2, B12 and iron. And then those betaglucans*, hiding out in there just waiting to work their wonders on your heart.

 

 

What might be less amazing
The only thing that we have left out of this one is calcium, but we are working on it. Our current research is looking at ways to ensure that your body can absorb the calcium when served together with iron. The D2 in this product is great but to get the full recommended daily dosage of D you will need to compliment by running outdoors without sunscreen for 30 minutes or something, but that’s not so bad.

 

 
Ingredients
Oat base (water, oats 10%), spice extract (cinnamon, cardemon, cloves and ginger), raw sugar, salt, iron, vitamins (folic acid, D2 and B12).

 
Nutritional Value
Nutrition information per 100 g:
Energy 160 kJ/ 40 kcal
Fat 0.5 g
of which saturated 0.1 g
Carbohydrates 7 g
of which sugars 4.5 g*
Fiber 0.8 g
Protein 1 g
Salt 0.1 g
Iron 2.1 mg (15%**)
Folic acid 30 μg (15%**)
Vitamin D 0.75 μg (15%**)
Vitamin B12 0.38 μg (15%**)
Betaglucan 0.4 g

* Approx. 0.5 g added raw cane sugar. The remainder is natural sugars from oats.
** Of the Daily Reference Intake.

 

 

About the Company
- We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say.
- Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.
- Everything we make is based on plants. Absolutely nothing has anything to do with the animal kingdom whatsoever.
- No GMOs. One more time. No GMOs.

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Company: Oatly
Brand: Oatly
Origin: Sweden
Category: Functional Beverages
Packaging: 1 liter
Claims: Energy, Fiber, Designed for Women
Price: Coming Soon
Where to Buy:  Coming Soon
Website: oatly.com

 

 

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