Drink Spotlight: No monkey business: People are going bananas for Mooala
The industry and customers are going ape over Mooala's Bananamilk
DALLAS, Sept. 12, 2017 /PRNewswire/ -- Deep in the heart of Texas, Mooala is generating a huge following for its plant-based, organic beverages – especially its industry-first organic, nut- and dairy-free Bananamilk.
Inspired by the founder's lactose intolerance, Mooala's Bananamilks and Almondmilks are generating significant industry buzz, and brand loyalists who are clearly going bananas for Mooala.
This isn't just moo'ing our own horn. Consider:
- Mooala recently earned top-five finalist nods at Informa Exhibitions' 2017 SupplySide CPG Editor's Choice Award, selected by the SupplySide editorial team for achievements in innovation. Amazingly impressive, Mooala was named to the short list of 400 finalists – in the top-five. Winners will be announced at the SupplySide West Show Sept. 27-28. For more than 20 years, SupplySide has helped nurture and introduce innovative CPG brands to the general public.
- Mooala advanced to the final round of BevNET Live's "New Beverage Showdown", where the hottest new beverage brands pitched in a live competition over the summer. Hugely respected and cited, BevNET is the recognized authority in the beverage industry.
- Mooala's Bananamilk was recently tagged in one of Buzzfeed's weekly trending articles in its "23 Underrated Costco Groceries That You're Seriously Missing Out On!" This article was the No. 2 trending article of the week, with more than 1 million views.
"We're not just nuts – we're bananas too," said Mooala Founder and CEO Jeff Richards. "Bananamilk is a great alternative for families with sensitive tummies, or for consumers looking for a new and exciting dairy alternative."
In 2012, Richards embarked on a mission to craft organic, plant-based beverages made with real ingredients and an emphasis on fun, family-oriented branding. Today, a suite of all-organic beverages are offered under the Mooala banner: Original Bananamilk, Chocolate Bananamilk, Vanilla Bean Almondmilk and Original Almondmilk.
Bananamilk is quickly becoming a fan favorite, though. Nut- and dairy-free, Bananamilk fuses pureed bananas and roasted sunflower seeds with dash of cinnamon and salt. It's popular in tasty smoothies, cereal, baked treats and even in coffee.
"It's amazing how coffee with Bananamilk has taken off. We love seeing all of the different, exciting ways consumers are using our products," Richards said.
Mooala is widely available in the Southwest U.S., in retailers like Whole Foods, Costco, H-E-B and more. Mooala is also expanding to serve the east and west coasts through retail partnerships.
Mooala's mission is simple: to make outstanding dairy-free beverages for you and to benefit the greater good. More information is at www.mooala.com.