Drink Spotlight: Lucozade Brazil Themed Sports Drink
The makers of Lucozade are getting the carnival started early with the launch of Lucozade Sport Brazilian Guava Flavour and Lucozade Energy ‘The Brazilian’ Mango & Mandarin Flavour.
With the World Cup forming a vital part of consumers’ social calendars in 2014 and representing a significant commercial opportunity for retailers, the new variants are set to capture the attention of consumers and increase penetration of the sports & energy drinks category.
Dave Stratton, brand development director – Lucozade, says, “Limited editions are great at attracting new users and delivering incremental sales to the sports & energy category. With 63% of Britons expecting to increase their leisure spending as a consequence of the 2014 FIFA World Cup Brazil, we are confident our Brazilian inspired variants will drive further category growth.
“During a World Cup year we see huge growth in TV viewing figures and sporting participation as a consequence, presenting an opportune time for retailers to capitalise on the latest Sports and Energy NPD from Lucozade.”
The launch of Lucozade Sport Brazilian Guava Flavour and Lucozade Energy ‘The Brazilian’ Mango & Mandarin Flavour will feature in the upcoming £12m Lucozade marketing campaign including TV, sponsorship, experiential, digital and in-store support.
Lucozade Energy ‘The Brazilian’ Mango & Mandarin Flavour will be available from 20th December 2013 in 380ml price-marked packs (PMPs) and 500ml packs.
Lucozade Sport Brazilian Guava Flavour will be available from 6th January in 500ml standard and PMPs and a 500ml 4-pack.
Slogan: Isotonic Performance Fuel
Category: Sports & Energy Drinks
Packaging: 500ml bottle
Claims: Limited Edition
Price: Coming Soon
Where to Buy: Coming Soon