Drink Spotlight: Farming Tradition Meets Modern Nutrition: The Debut Of Bolthouse Farms® Plant Protein Milk
10g of Protein from Peas, 50% More Calcium Than Dairy Milk, and Does Not Contain Common Allergens, New Product Delivers on Brand's Promise to Make Healthier Products More Accessible
LOS ANGELES, Sept. 21, 2017 /PRNewswire/ -- As consumer appetite grows for more nutritious plant-based, dairy-free products, Bolthouse Farms, the largest producer of baby carrots in North America, has combined over 100 years of farming tradition with modern nutrition to develop Bolthouse Farms® Plant Protein Milk. Refrigerated and non-dairy, Bolthouse Farms Plant Protein Milk contains 10 grams of pea protein per 8 oz. serving versus only one gram of protein in almond milk and has 50 percent more calcium than dairy milki.
A protein-packed, delicious alternative that appeals to both traditional dairy and alternative dairy milk drinkers, Bolthouse Farms Plant Protein Milk is a nutritious option everyone can enjoy. With a creamy consistency and clean flavor, Bolthouse Farms Plant Protein Milk is vegan, non-GMO and does not contain common allergens like dairy, nuts and soy, or intolerances like lactose and gluten.
"Current alternative milk options don't address the needs of more than 40 percent of people seeking great tasting, nutrient rich, allergy-free optionsii," said Suzanne Ginestro, Chief Marketing and Innovation Officer, C-Fresh. "Our Plant Protein Milk was created to satisfy the growing number of consumers seeking plant-based proteins, as well as traditional dairy milk drinkers looking for better food choices that are also rich in calcium."
According to recent data from Information Resources, Inc., the non-dairy milk segment is expected to grow to $4 Billion by 2020iii. Bolthouse Farms Plant Protein Milk will drive the plant-based alternative milk category forward by aligning with consumers demand for great tasting, better food choices that connect with their nutrition and lifestyle needs.
Bolthouse Farms is committed to making great-tasting, nutritious products more accessible and convenient to consumers nationwide. Bolthouse Farms Plant Protein Milk has started shipping and will be available at retailers including Kroger, Safeway East and Shaw's, among others. Plant Protein Milk is available in four delicious flavors -- Unsweetened, Original, Vanilla and Chocolate -- and can be found in the refrigerated dairy section in a multi-serve 48 oz. bottle with an SRP of $4.99. It can be enjoyed like a traditional dairy milk or almond milk – straight from a glass or in smoothies, cereal, coffee and in recipes. For more information about Bolthouse Farms Plant Protein Milk and local availability visit www.bolthousefarms.com.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and based in California's San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super premium juices, smoothies and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated conventional and organic salad dressings and the 1915™ brand of organic ultra-premium beverages. The Company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the 100 years of the Company's farm heritage, mission and the entire line of current products, visit www.bolthouse.com and join our community on Facebook at facebook.com/bolthousefarms and Twitter, Instagram and Pinterest @BolthouseFarms.
i Plant Protein Milk contains 450mg calcium per serving v. 2% Dairy Milk contains 293 mg per serving
ii Source: Packaged Facts report "Food Formulation and Ingredient Trends: Plant Proteins, February 2016
iii Source: IRI Scanner Data, MULO (2010 – 2015) and estimated growth rates (2016 to 2020)