Drink Review: Xumma Semi Sweet Cola

January 24, 2014 No Comments » Add Consumer Insight
Drink Review: Xumma Semi Sweet Cola

 

Xumma is a semi sweet cola, meaning it is much less sweet than what you're used to. In fact, Xumma contains about half the sugar of the big cola brands, and no artificial sweeteners.

Xumma starts with sparkling water, bottled in Boston Flint Glass. At only 80 calories per bottle, each 12-ounce serving has just enough pure, natural cane sugar to complement the cola, not bully it. No high-fructose corn syrup, no artificial sweeteners. The careful balance of all natural, top shelf flavors benefits from a reasonable amount of natural caffeine from coffee. Simple and refreshing.
COLA is one of the most appealing flavors, but for decades it has been practically impossible to find a cola beverage that is not overloaded with sweeteners. Sadly, people have gotten used to this. Many cola lovers have grown accustomed to the syrupy slick left in their mouths after a swig of the popular brands, while those who have turned to diet colas must accept the assault of an artificially flavored finish. Genuine cola refreshment has been lost along the way. Xumma Semi Sweet Cola corrects this problem.

 

 

About the Company
Xumma Cola, Inc. is a family company in the truest sense. Hailing from the state of Maine, Cole Harris, Bradford Harris, and Daphne Harris are the company's founders. Cole conceived of a semi sweet cola years ago while working in the beverage industry, and his son Brad helped him to reinvigorate the idea after studying the epidemiological history of sugar and artificial sweetener consumption as a PhD at Stanford University. Both had become convinced that colas were much too sweet, and that people would welcome a product with better ingredients and about half the sugar. Father and son commenced work, spending countless weekend and evening hours bringing that product to life. Family and friends confirmed that they had developed a distinctly superior cola. Then came the name:

"How about Xumma?" Brad playfully asked.
"What does it mean?" replied Cole.
"Nothing now... but it will mean semi sweet cola."
"How do you spell that?"
'X-U-M-M-A' Brad wrote on their notepad, "pronounced ZUH-MAH, sort of like how we say 'summer' in Maine."
"Xumma Semi Sweet Cola... it does roll off the tongue!"

It was time to form a company. Cole's wife and Brad's mom Daphne, a CPA with thirty years experience as the head of a successful southern Maine accounting firm, became their CFO. In 2012 the family trio launched Xumma Cola, Inc. in San Francisco, California where Brad now lives.

 

 

 
Company: Xumma Cola, Inc
Brand: Xumma
Slogan: Just Say ZUH MAH
Category: Soft Drinks
Origin: USA
Packaging: 12fl oz
Claims: Low Calorie, No High Fructose Corn Syrup, No Artificial Sweeteners
Price: 4-packs retail for $4.99-$5.99
Where to buy: Stockists
Website: xumma.com

 

 

 

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