Dr Pepper unveils ‘Avengers’ packaging, promotions

April 11, 2012 No Comments » Add Consumer Insight
Dr Pepper unveils ‘Avengers’ packaging, promotions

Dr Pepper Snapple Group (DPS), Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”

Available now nationwide, the collectible cans feature members of Marvel’s Earth’s Mightiest Heroes, who are each in a specific pose. When the eight cans are assembled side-by-side, fans can see the full power of “Marvel’s The Avengers” team linked together ready to fight a battle.

Full article @ Bev Industry