Dessert Spotlight: Magnum Ice Cream Launches its Most Indulgent Chocolate Experience Yet with New Double Ice Cream Tubs

February 27, 2019 No Comments » Add Consumer Insight
Dessert Spotlight: Magnum Ice Cream Launches its Most Indulgent Chocolate Experience Yet with New Double Ice Cream Tubs

 

Made with velvety ice cream, gooey sauce, and milk chocolate shards encased in a chocolate shell, Magnum Ice Cream introduces its next-level ice cream tubs

ENGLEWOOD CLIFFS, N.J., Feb. 27, 2019 /PRNewswire/ -- Today Magnum Ice Cream introduces the launch of new Magnum Double Tubs. Expertly crafted with velvety ice cream and thick milk chocolate shards, each new Double ice cream tub is made with luscious sauces – sea salt caramel, chocolate ganache, cookie crumble, and rich cherry.  Wrapped in a milk chocolate shell made with Belgian chocolate, Magnum Double Tubs are available in four decadent flavors:

Magnum Double Sea Salt Caramel: velvety vanilla ice cream with swirls of sea salt caramel sauce and milk chocolate shards in a cracking milk chocolate shell

  • Magnum Double Cookie Crumble: sweet cream ice cream with swirls of chocolate cookie sauce and milk chocolate shards in a cracking milk chocolate shell
  • Magnum Double Chocolate & Ganache: rich chocolate ice cream with swirls of chocolate ganache sauce and milk chocolate shards in a cracking milk chocolate shell
  • Magnum Double Cherry Truffle: silky cherry ice cream with swirls of cherry sauce and milk chocolate shards in a cracking milk chocolate shell

 

"In 2018 we launched Magnum Tubs, a first-of-a-kind indulgent ice cream experience, and this year we're offering even more ways for fans to indulge with our new Magnum Double Ice Cream Tubs," said Leslie Miller, Director of Ice Cream, North America. "Each of our Double Tubs flavors comes from one of our classic bars, like our most-loved flavor, Magnum Double Caramel Ice Cream Bar. This favorite has been reimagined into our New Double Sea Salt Caramel Tub which gives fans that same delicious taste and fine premium ingredients in an unapologetically indulgent experience."

Magnum Double Ice Cream Tubs join the brand's seven existing classic tubs and are available in the ice cream aisle of grocery stores and mass retailers nationwide for a suggested retail price of $4.49-5.99.  For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.

About Magnum®
Launched in 1989, Magnum® Ice Cream was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum® Ice Cream is one of the world's leading ice cream brands, selling more than one billion units annually worldwide.

Magnum® Ice Cream bars is the ultimate chocolate ice cream indulgence, using only the finest premium ingredients like velvety vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate. All Magnum ice creams ― including Magnum Double Ice Cream Bars, Magnum MINI Ice Cream Bars, Magnum Classic Ice Cream Bars, and Magnum Tubs ― source cocoa beans from Rainforest Alliance Certified™ farms. For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company's sustainable living brands grew 46% faster than the rest of the business and delivered more than 70% of the company's growth in 2017.

 

Magnum Ice Cream Launches its Most Indulgent Chocolate Experience Yet with New Double Ice Cream Tubs

Magnum Ice Cream Launches its Most Indulgent Chocolate Experience Yet with New Double Ice Cream Tubs