Daily Insight: Pumpkin Spice Trend is here

September 15, 2015 No Comments » Add Consumer Insight
Daily Insight: Pumpkin Spice Trend is here

 

 

It’s September again, the month that ignites the sky-rocketing sales trend of Pumpkin Spice. Americans are already going crazy over the pumpkin spice products like Oreos, M&M’s, Startbucks’s pumpkin spice latte. Ever since its inception in 2003, pumpkin food has grown ten-folds in a span of almost one decade. Now the pumpkin spice-flavored industry is accumulating almost $350 million in United States only.

 
Some of the most famous pumpkin flavours used in the different products were ranked according to their sales by Forbes last year. Pie filling topped the chart with some margin. Other categories like ice cream, baked bread, baking mixes, cream, coffee and beer gathered decent figures and stayed in close proximity to each other.

 
In the modern era, information is readily available for the consumers. For sweets, producers started experimenting with pumpkin flavors; Ben & Jerry’s came up with Pumpkin cheesecake ice-cream. Pumpkin cheesecake along with an addition of ice-cream and complementary graham cracker swirl rocked the market and created a stronghold of demand.

 
M&M has added another flavor to their ranks and they presented it in the market on September 8, 2015 in Starbuck’s new pumpkin spice latte. 2014 was a difficult year for pumpkin spice M&M’s, however, they haven’t given up on the hope to establish recurring order market.
Oreo, one of the biggest biscuit producer, has launched its pumpkin spice Oreos and they are crunching numbers; both in sales and demand. It is a general opinion that they smell like Yankee Candle but you have to taste it to decide for it.

 
Kellogg’s has introduced a breakfast table product with mini-wheat pumpkin spice flavor. A sweet cinnamon layer coupled with eight layers of wheat and a taste of ginger; it’s delicious to say the least.

 
Cedar’s is trying their luck with Pumpkin spice hummus flavor and you can pair it with pumpkin seed pita chips and add a course of colon to make a delicious combo.

By Farah Jawad

 

 

 

 

spice