Crowdfunding Spotlight: Picky Bars

May 2, 2013 No Comments » Add Consumer Insight
Crowdfunding Spotlight: Picky Bars

What are Picky Bars?

For those of you who haven’t heard of Picky Bars, they are: gluten and dairy free energy bars, made with real food balanced for sport. Created and owned by three professional athletes—Lauren Fleshman, Jesse Thomas, and Stephanie Bruce—these bars have the ideal 4:1 carb to protein recovery ratio, and a 15/25/60 macronutrient profile for sustained energy before exercise. They basically win all categories: taste, versatility, performance, and real food ingredients you will actually recognize. It’s freaking science, dude.

Picky Bars Backstory

It all started with Jesse’s—Lauren’s husband’s—gluten and dairy intolerance. He started training for triathlon and needed healthy, balanced, real food snacks he could eat. Lauren and her running bud Steph got in the kitchen to tackle a challenge that at times seemed nearly impossible: making a gluten and dairy free bar of only real food ingredients, in ratios perfectly balanced for sport, that actually tasted good. With the help of athlete taste testers, they nailed it! Now the word is spreading and we are growing like gangbusters, trying to keep them in stock!

Read more about our awesome founding athletes at pickybars.com/pages/about-meet-the-stars.

Why we need your help:

While people love our bars, we have no outside investment so we’re still small and growing at a natural pace. This is great because we control quality and keep our business personal, but it limits our ability to expand and introduce new flavors. We need your help, because each new flavor is a HUGE INVESTMENT in new packaging, tooling, upfront ingredient cost, and multiple production test runs to perfect the recipe on a larger scale. It's one thing when Lauren perfects a small test batch in her home kitchen, and a whole different obstacle to maintain that taste and quality when we go into production runs. If you help us reach our goal, we get to bring our new flavor to market right away, and you get to eat them before everyone else. Plus, we have sweet rewards, like special edition Runner’s High shirts. Check em out!

Why this flavor is awesome:

Vanilla + blueberries + almonds + hemp seed super food = nutritious bliss for your body + taste-gasm in your mouth! Hemp seeds are the only plant source that has all 20 amino acids, including the 9 essential amino acids our bodies can’t produce. These high quality proteins strengthen immunity and fend off toxins. (The only high you’ll get, is from how awesome they taste. Promise.) This bar is also our first without chocolate chips! We’ve had many requests for this, so we’re really excited to be able to provide those Picky Eaters with excellent tasty nutrition as well! Don't worry fellow chocolate fanatics, it still tastes incredible.

Science, dude.

Real food ingredients

Balanced nutrients, versatile, real food

Read more about the ingredient science behind Picky Bars at pickybars.com/pages/ingredient-science.