Crowdfunding Spotlight: Oregon Company Launches Gourmet Salt on Kickstarter Made With Crickets

October 24, 2017 No Comments » Add Consumer Insight
Crowdfunding Spotlight: Oregon Company Launches Gourmet Salt on Kickstarter Made With Crickets

 

Company Crafts New Kickstarter for World Edible Insect Day on Oct. 23

Of the company's recent release of the new finishing salt, Cricket Flours CEO Charles Wilson said, "Launching for World Edible Insect Day and shipping in time for the holidays is the perfect opportunity for our company. Since founding the company, we continue to craft products and recipes that can be shared with friends and the whole family. 3 years ago we had a pretty niche following in the entomophagy space; today we work with thousands of families, chefs, restaurants, schools, and museums and this is one more way for someone to try insects in their favorite dishes or as a gift we know they won't have for the holidays."

To launch their latest Kickstarter project, Cricket Flours planned and performed the following:

  • After raising $25K from over 325+ backers, Cricket Flours worked directly with chefs and families to craft their handcrafted gourmet salt that can be used throughout the kitchen and recipes.
  • By using recipes from Cricket Flours published "Cricket Flour Cookbook: All Cricket, No BULL…" they were able to focus on a product that could be used to enhance any dish for people to try insects for the first time and in new ways.
  • Continuing to develop new flavor ideas for the Cricket Salt, Cricket Flours' additional stretch goals on Kickstarter are available once the $3,500 goal is reached to unlock more flavor and spice combinations with salts sourced from around the world.

About Cricket Flours LLC: Cricket Flours LLC is an edible insect company based in Portland, Oregon. Founded in 2014, Cricket Flours crafts food products such as their roasted and flavored crickets, pure cricket powder, cricket brownie mixes, and are made with crickets raised in North America for specifically human consumption.  A member of the Portland Starveups group, Cricket Flours was the winner of the Stu Clark Investment Challenge in 2015, and partnered to win the Oregon Best Clean Tech Challenge in 2016.

 

Cricket Salt available on Kickstarter starting October 23, 2017 for World Edible Insect Day (PRNewsfoto/Cricket Flours LLC)

Cricket Salt available on Kickstarter starting October 23, 2017 for World Edible Insect Day (PRNewsfoto/Cricket Flours LLC)