Crowdfunding Spotlight: Kuli Kuli Moringa Superfood Bar

May 10, 2013
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Crowdfunding Spotlight: Kuli Kuli Moringa Superfood Bar

Our World Needs Kuli Kuli

There are millions of health-conscious people looking for natural ways to nourish their busy lifestyles, just as there are a billion people seeking nourishment to survive. We’re connecting these two groups through moringa. Moringa is a powerful tool in the fight against malnutrition because it requires little water and flourishes in harsh climates. We’re working with women’s cooperatives in West Africa to grow more moringa for their communities and create economic opportunity. We’re bringing this West African grown moringa to the United States in the form of delicious, raw* and gluten-free Kuli Kuli Bars.

our bars

* Honey Almond and Black Cherry are completely raw. Dark Chocolate Cherry is 90% raw, since the chocolate chips have been cooked.

Filled with simple, nutritious ingredients and a uniquely refreshing moringa flavor, Kuli Kuli Bars contain just the right amounts of fiber, protein, iron, and vitamins to help you power through the day. If you’re tired of eating energy bars that are too sweet, too dry, and full of unpronounceable ingredients, help us do our first manufacturing run by backing our campaign today.

What’s the Money For?

The good news is, we can do this pretty economically. But we need your support to make Kuli Kuli bars available to the world. Most importantly, we need to raise funds for our first production run. That means $32,300 to do our first manufacturing run, including ingredients, packaging and labels. In addition, we need at least $5,000 to cover grocery store fees and sampling costs; $3,500 in legal fees and insurance; $3,200 for distribution and storage; $1,000 to build our online marketplace; and $5,000 to further develop out our supply chain in West Africa. All together, that’s $50,000 which is why we need your help.

What is the 50K for?

What's In Them?

Kuli Kuli contains just a few simple, all natural ingredients plus moringa to provide a powerful burst of nutrition and energy. High in fiber, protein, vitamins and antioxidants but low in calories, Kuli Kuli bars are perfect for breakfast or as a pre-workout snack.


nutrtional information

The Kuli Kuli Story

After working with moringa in the Peace Corps to reduce malnutrition in Niger, our CEO Lisa wanted to continue to support women in West Africa to grow more moringa and utilize it to improve the health of their families and communities. Many of the women we work with are earning up to $300 per month -- that’s a lot of money in West Africa!

Women's Cooperative

The idea sounded pretty intriguing to Valerie, Jordan, Anne, and Nadia. For the past two years we’ve been doing research -- both in the kitchen and in the field, trying to figure out a way to make an impact on global nutrition through moringa.

Us making bars!

Farmer's Market

But the thing is, we can’t keep up with the demand. It takes three of us six hours to make 200 bars -- the same amount of bars that a factory could make in less than 2 minutes. So we need your help to produce our first manufacturing run of these bars and bring them to the world.


Moringa seeds so that you too can seed the revolution (crazy bug not included)

Moringa plant with a bug.

Stylish Kuli Kuli aprons (Our only male is modeling it for you)

Moringa Chef

Moringa powder and recipe cards

moringa powder

A weekend of health and wellness at a Napa winery


The Next Steps

This Indiegogo project is only the beginning of what we intend to create: our goal is to build a series of moringa products and a network of moringa cooperatives improving nutrition in communities around the world. Help us get our first product off the ground and we will seed the movement to a healthier world.

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