Crowd Funding Spotlight: Everly – drink mixes made right

April 12, 2013 No Comments » Add Consumer Insight
Crowd Funding Spotlight: Everly – drink mixes made right

Let’s free ourselves from artificial ingredients with a drink that’s actually healthy, easy on the Earth, and designed for a full life.

  • Launched: Apr 9, 2013
  • Funding ends: May 9, 2013

What we’re doing:

We’re creating a line of natural drink mixes in a super artificial market. It’s called Everly, and it looks like this:

  • Natural Ingredients like sweeteners from plants and colors from fruits. See our ingredients lists.
  • Nutrients from fruit and plant extracts.
  • No calories, because those should come from food, right?
  • Great taste. Before this Kickstarter project, hundreds of people across the country signed up for a free sample packet of Everly in the mail. See what they said.

Why we need you:

We’ve poured our life savings into creating three flavors and preparing a production run, but now we need your help to fund the first full batch of all three flavors.

Why it matters:

Through creating a better beverage we want to contribute to a better world:

  • It begins with better ingredients going into people’s bodies. We think of our packets as little investments in long-term health. Day after day, that’ll add up to a happier, healthier group of humans. That gets us giddy.
  • Every purchase of Everly might mean one less bottle in a landfill. Considering only 2 in 10 bottles are recycled, that’s exciting environmental potential.

We dream of the day when we’re making our packets from plant-based materials, sourcing ingredients from farmers we’ve met, and exploring ways we can use hydration to help others. This is the first, crucial step towards a future of being a good business. Drink mixes made right, making the world right - that’s where we’re going. Help us get there.

Flavors:

Pomegranate Maqui Berry: Tart and refreshing, with antioxidants from pomegranate and maqui berry extracts. This is our all-around flavor, for healthy hydration you can mix up wherever, whenever you want.

Peach Mango: Smooth and succulent, with guarana seed extract. This is our go-getter flavor, for when you’re at the starting line of that 5k, or at the summit of that 14k.

 

Green Tea Passion Fruit: Cool and calming, with all the goodness of green tea. This is our stay-sharp flavor, for when you’re tackling that midnight deadline or devouring the last chapter of your latest read.

See our nutrition facts here.

Hole Punched Packets:

We'll be able to hole-punch this batch of Everly packets so you can clip them onto your bottle and carry them with you wherever. It’s small details like this that add up to make a world of difference.

Risks and challenges Learn about accountability on Kickstarter

We’ve already completed a tiny batch of our pomegranate maqui berry flavor and smoothed out the kinks in our production process. Our ingredients are being sourced and the packaging is ready, but there are always risks to delivering Kickstarter rewards on time:

Ingredients: While we know where to source all of our ingredients, unexpected events like a global shortage of stevia leaf may affect our production timelines.

Hole-punched packets: We haven’t made packets with the hole punch in them yet, so we may experience delays in production as we tweak this part of the process.

goeverly.com