Confectionary News: Bazooka Candy Brands Reinvents Iconic, American Classic With New, Award-Winning Bazooka Sugar Free
Licensing collaboration with Disney's Frozen and Marvel's Avengers pairs classic Bazooka flavor with a contemporary Sugar Free twist
NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., is once again bringing innovation to the confectionery space with the introduction of Bazooka Sugar Free Gum. This brand new product is packed with the huge flavor of classic Bazooka Bubble Gum, but in a brand-new sugar free form. It is accredited by the American Dental Association and is the winner of the "Most Innovative New Product" in the Gum/Mints category at the 2016 National Confectioners Association Sweet & Snacks Expo.
Bazooka Sugar Free is available in multiple formats that continue Bazooka's history of providing fun and edible entertainment. The "To Go Cup" product offering contains 60 pieces of sugar free gum and includes a pull-out comic that features a variety of games and puzzles.
"Bazooka Bubble Gum has always connected gum and entertainment through its iconic flavor and fun comics," said Nicole Rivera, Marketing Director for Bazooka Candy Brands. "Bazooka Sugar Free To Go Cup extends this tradition with its puzzles and games, appealing to new generations of Bazooka fans."
In keeping with its roots in fun and entertainment, Bazooka Sugar Free is also working together with two of the most iconic properties of all time, Disney's Frozen and Marvel's Avengers. The slim tubes come with 22 pieces of sugar free gum in one of two delicious flavors: classic Original and all-new Blue Razz. The Original flavor slim tube features Captain America from Marvel's Avengers, while the Blue Razz flavor slim tube features Anna and Elsa from Disney Frozen.
"Through our collaboration with Marvel and Disney, we are excited to introduce Bazooka Sugar Free to a whole new audience," Ms. Rivera continued. "Bazooka Sugar Free is packed with big flavor that consumers will love as they create new memories with America's most indelible Bubble Gum brand."
Bazooka Candy Brands has launched a national integrated marketing and promotional campaign that includes a fun, animated television spot called "Little Piece, Big Flavor." Bazooka Sugar Free is available now in select grocery, convenience, specialty, and dollar store chains nationwide in both 22-piece slim tube and 60-piece To Go Cup formats.
About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop, Crunchkins™, and of course Bazooka® Bubble Gum. For additional information, visit www.candymania.com.
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